Senior Program Manager, Product & Marketing Operations

Bask & Lather•Yonkers, NY

2d•Hybrid

About The Position

Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives. This role ensures that the company can move quickly without sacrificing accuracy, alignment, or launch readiness—eliminating gaps, missed details, and last-minute breakdowns. We are seeking a Senior Program Manager, Product & Marketing Operations who is PMP-certified to drive end-to-end execution across new product development and marketing initiatives at Bask & Lather Co. This role owns the successful delivery of cross-functional programs—from concept through launch—ensuring alignment, speed, and operational excellence across the business. This is not a traditional project management role. This is a high-accountability execution leadership role responsible for ensuring that products launch seamlessly, campaigns execute without error, and teams operate with clarity, structure, and discipline. The ideal candidate brings deep experience in product development (NPD) and integrated marketing execution, with the ability to lead across Brand, Operations, Supply Chain, Social, E-commerce, and external partners.

Requirements

PMP (Project Management Professional) certification REQUIRED
4–7+ years of project management experience in fast-paced environments
Proven experience leading end-to-end new product development and marketing execution
Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
Strong proficiency in Project Management tools (Monday.com preferred)

Nice To Haves

Experience in beauty, CPG, or e-commerce preferred

Responsibilities

Own execution for new product development (concept → formulation → packaging → launch)
Own execution for marketing campaigns (sales, seasonal launches, partnerships, retail activations)
Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
Ensure all deliverables are completed on time and at a high standard
Manage full NPD lifecycle: Concept and kickoff, R&D and formulation coordination, Packaging development, Labeling, claims, and compliance, Sampling, testing, and approvals, Launch readiness
Ensure all SKUs, variants, and components are fully scoped from the start
Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
Manage execution of sales campaigns
Manage execution of retail launches and activations
Manage execution of TV segments, influencer campaigns, and partnerships
Ensure all assets, timelines, and deliverables are aligned across channels
Coordinate with Social, Brand, E-commerce, and external partners
Lead formal kickoff for every project
Ensure full scope is defined upfront: All SKUs, All deliverables and assets, All timelines and dependencies
Validate scope with stakeholders before execution begins
Prevent gaps such as missing SKUs or incomplete deliverables
Build and maintain detailed timelines in Monday.com
Manage critical path across product development and campaigns
Track dependencies and ensure alignment across teams
Ensure deadlines are met without last-minute issues
Ensure products and campaigns are fully launch-ready across DTC, Retail, and Media
Confirm all requirements are completed before launch: Packaging, labeling, compliance, Assets and approvals, Operational readiness
Identify risks early across all projects
Communicate issues before deadlines are impacted
Present solutions and recovery plans
Prevent execution breakdowns and last-minute scrambling
Ensure accuracy in dates and timelines, asset naming and organization, campaign details and logistics, product scope and SKUs
Maintain zero-assumption execution across all work
Track all creative and product assets (video, photo, copy, packaging)
Ensure assets are reviewed, approved, and submitted correctly
Manage final approvals before external submissions
Coordinate across Brand & Marketing, Social Media, E-commerce, Operations & Supply Chain, External vendors and partners
Ensure all stakeholders have clear deliverables, timelines, and expectations
Maintain clear, organized communication and documentation