National Digital Program Manager, CRM Outreach

SEIU • Washington, DC

4d • Hybrid

About The Position

SEIU’s National Digital Team drives the central mission of our union to win for working people on the job, in our communities, and in our economy and democracy. This management-level role is a cornerstone of the Movement Building team, serving as the lead strategist and executor for SEIU’s CRM (Email/SMS) infrastructure and digital growth. The role chiefly helms the union’s digital narrative and campaign work by managing the national outreach calendar, deepening activist engagement through sophisticated segmentation, and expanding SEIU’s online presence through lead generation and modern storytelling.

Requirements

• Three to four years of relevant experience, or a combination of education and experience that would provide for the following:
• Thorough knowledge of CRM systems (e.g., Bonterra EveryAction, Action Network) and mass SMS platforms, including complex list-building, multivariate testing, and automation.
• Experience implementing digital strategy on organizing, contract, and political campaigns.
• Excellent writing skills with the ability to pivot between "bigger and bolder" storytelling and technical, data-driven copy.
• Demonstrated capacity to use rapidly changing technology, including AI accelerators for content generation and advanced analytics tools.
• Proven ability to manage teams and prioritize multiple high-stakes projects simultaneously under strict deadlines.
• Commitment to embedding equity-centered learning and anti-racist principles into digital outreach.

Nice To Haves

• Ability to write and proofread Spanish is a significant plus.

Responsibilities

• Helms the master schedule for all national email and SMS communications to ensure a cohesive narrative across the Fight for a Union and SEIU lists.
• Drafts, edits, and optimizes high-impact messages for email and SMS that translate complex policy and organizing goals into emotionally resonant calls to action.
• Manages the development and optimization of digital landing pages, acquisition forms, and advertising campaigns to grow SEIU’s active and engaged lists.
• Manages a team of digital practitioners responsible for the technical production, testing, and deployment of mass communications and digital advertising, ensuring "choreographed precision" in every send.
• Implements advanced message testing and list segmentation strategies to increase open rates, member acquisition, and digital-to-field mobilization.
• Provides social media drafting and scheduling support as needed to ensure narrative consistency between owned inbox channels and the "endless scroll feed" of social platforms.
• Manages the implementation of digital strategies for state and national campaigns, ensuring they advance the One Unionwide Plan.
• Serves as a key contact for CRM technology partners and digital vendors, ensuring tools and support services are optimized for union growth.
• Assists with managing and monitoring digital advertising budgets related to lead generation and list growth. Leads in the managing and monitoring CRM vendor contracts.
• Recruits, trains, and manages staff with a focus on embedding racial and economic justice into all digital outreach work.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed