Senior Program Director
About The Position
VML is hiring a Senior Program Director to serve as the strategic and operational CX and Direct-to-Consumer (DTC) Delivery Lead for a flagship enterprise digital commerce platform launch for a large healthcare client. This client-facing role leads end-to-end delivery of a consumer-centric digital commerce ecosystem, bringing together customer experience design, digital product ownership, and technical execution. The role calls for expertise in online transaction mechanics, consumer onboarding and qualification flows, and site architecture, as well as a track record of orchestrating large-scale digital product roadmaps, establishing operational readiness frameworks, and guiding multidisciplinary teams through agile delivery from discovery through pilot launch. The Senior Program Director partners with senior client stakeholders and agency leadership, leads and mentors a dedicated program delivery pod, and coordinates teams across experience strategy, UX/UI, technical architecture, engineering, and partner agencies. The role establishes operating processes and governance, manages program-level risks and dependencies, and translates CX strategy and consumer journeys into technical requirements, user stories, backlog priorities, and site architecture. It also facilitates agile delivery and PI planning across workstreams and manages scope, deliverables, resources, and financial governance for a multi-million-dollar enterprise program. The position uses a hybrid work approach, with teams in the office an average of four days per week. VML describes a culture centered on exceptional work, inclusion, collaboration, creative bravery, feedback, and professional growth. Full-time hires are offered group health coverage options, a 401(k) match, paid time off, and training opportunities.
Requirements
- 8–10+ years of progressive program management, PMO leadership, and digital product or commerce delivery experience.
- Demonstrated experience delivering direct-to-consumer digital commerce platforms, with familiarity with user qualification and intake journeys, transaction flows, and backend platform integrations.
- Strong digital product ownership skills, including site hierarchy and architecture, journey mapping, backlog grooming, and requirements gathering.
- Expertise in Agile delivery methodologies and frameworks, including Scrum, Kanban, and SAFe.
- Proven experience facilitating large-scale Program Increment planning and multi-team dependency mapping.
- Advanced proficiency with Jira, Confluence, Monday.com, Figma, and Smartsheet.
- Exceptional client-facing leadership and executive communication skills, including structuring presentation decks, leading governance workshops, and managing executive stakeholders.
- Ability to establish governance, create RACI matrices, map dependencies, and build operational rigor amid ambiguity.
- Ability to build consensus among diverse stakeholders and keep delivery teams motivated, aligned, and focused.
- Hands-on ability to manage detailed delivery work while providing strategic direction.
Nice To Haves
- Experience in a premier digital consultancy, interactive agency, or high-growth DTC product company.
- Healthcare, life sciences, telehealth, or digital pharmacy experience.
Responsibilities
- Serve as the strategic and operational CX and DTC delivery lead, partnering with senior client stakeholders and agency leadership.
- Lead, inspire, and mentor a program delivery pod and coordinate cross-functional teams spanning experience strategy, UX/UI, technical architecture, engineering, and partner agencies.
- Establish the engagement’s operational readiness framework, including end-to-end processes, stakeholder maps, workflows, RACI models, ways of working, and team governance.
- Own program-level RAID logs, dependency management, milestone tracking, and cross-workstream coordination across agile release trains.
- Champion the customer experience strategy from concept through activation and translate consumer journeys into technical user stories, backlog priorities, and site architecture.
- Lead and facilitate agile ceremonies, cross-team sprint cadences, and Program Increment (PI) planning across technology, design, and commercial workstreams.
- Use delivery and design collaboration tools to maintain unified delivery visibility, transparent communications, and velocity.
- Manage workstream scope, deliverables, and resource allocation across a multi-million-dollar enterprise program budget.
- Partner with account and finance leads to monitor staffing plans, utilization, burn rates, and SOW compliance, and proactively mitigate delivery risks.
- Translate business needs into detailed technical requirements, user stories, and release roadmaps.
- Lead governance workshops, prepare executive presentation materials, manage executive stakeholders, and help unblock delivery dependencies.
Benefits
- Group health coverage options, including medical, dental, and vision.
- 401(k) match of 100% dollar-for-dollar, up to 5% of salary contribution.
- Paid time off offerings.
- Training opportunities through VML and WPP.
- Hybrid work approach, with teams in the office an average of four days a week; accommodations or flexibility may be discussed with the hiring team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
