Senior Program Director

VML•New York, NY

21h•$75,000 - $180,000•Hybrid

About The Position

VML is hiring a Senior Program Director to serve as the strategic and operational CX and Direct-to-Consumer (DTC) Delivery Lead for a flagship enterprise digital commerce platform launch for a large healthcare client. This client-facing role leads end-to-end delivery of a consumer-centric digital commerce ecosystem, bridging customer experience design, digital product ownership, and technical execution. The position focuses on orchestrating large-scale digital product roadmaps, establishing operational readiness frameworks, and guiding multidisciplinary teams through agile delivery from discovery through pilot launch. The Senior Program Director partners with senior client stakeholders and agency leadership, leads a dedicated program delivery pod, and coordinates teams across experience strategy, UX/UI, technical architecture, engineering, and partner agencies. The role establishes operating processes and governance, oversees program-level risks and dependencies, and translates consumer journeys and CX strategy into technical requirements, user stories, backlog priorities, and site architecture. It also leads agile ceremonies and PI planning, manages workstream scope and resources, and partners with account and finance leads to oversee staffing, utilization, budget burn, and SOW compliance. The position is hybrid, with teams in the office an average of four days a week. The listed base salary range is $75,000–$180,000 USD.

Requirements

8–10+ years of progressive program management, PMO leadership, and digital product or commerce delivery experience.
Demonstrated experience delivering direct-to-consumer digital commerce platforms, with familiarity in user qualification and intake journeys, transaction flows, and backend platform integrations.
Strong digital product ownership skills, including site hierarchy and architecture, journey mapping, backlog grooming, and requirements gathering.
Expertise in Agile methodologies and frameworks, including Scrum, Kanban, and SAFe.
Experience facilitating large-scale Program Increment planning and multi-team dependency mapping.
Advanced proficiency with Jira, Confluence, Monday.com, Figma, and Smartsheet.
Exceptional client-facing leadership and executive communication skills, including structuring presentation decks, leading governance workshops, and managing executive stakeholders.
Ability to translate business needs and customer experience vision into detailed technical requirements, user stories, and release roadmaps.
Ability to establish governance and operational processes, manage complex dependencies, and lead multidisciplinary teams in ambiguous enterprise environments.

Nice To Haves

Experience in healthcare, life sciences, telehealth, or digital pharmacy.

Responsibilities

Serve as the strategic and operational lead for CX and DTC workstreams, partnering with senior client stakeholders and agency leadership.
Lead, inspire, and mentor a program delivery pod and coordinate cross-functional experience strategy, UX/UI, technical architecture, engineering, and partner-agency teams.
Establish the engagement’s operational readiness framework, including end-to-end processes, stakeholder maps, workflows, RACI models, ways of working, and team governance.
Own program-level RAID logs, dependency management, milestone tracking, and coordination across workstreams and agile release trains.
Champion customer experience strategy from concept through activation and translate consumer journeys into technical user stories, backlog priorities, and site architecture.
Lead and facilitate agile ceremonies, cross-team sprint cadences, and Program Increment (PI) planning across technology, design, and commercial workstreams.
Use delivery and design collaboration tools to maintain unified delivery visibility and transparent communications.
Manage workstream scope, deliverables, and resource allocation across an enterprise-level, multi-million-dollar program budget.
Partner with account and finance leads to monitor staffing plans, utilization, burn rates, and SOW compliance, and proactively mitigate delivery risks.
Build consensus among stakeholders, maintain team alignment, and provide strategic direction while addressing detailed delivery needs and blockers.