Senior Professional, Category Marketing - Train & Licensing Senior Professional, Category Marketing - Train & Licensing

Under Armour•Baltimore, MD

6d•$90,000 - $120,000•Hybrid

About The Position

The Senior Professional, Category Marketing – Train & Licensing plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Mens Train consumer within a co-gender marketing model. This role will also support license partner marketing strategy and ultimate go-to-market execution. This role operates with a high degree of ownership, deep product fluency, and strategic impact, partnering closely with Senior Managers and cross-functional teams.

Requirements

4+ years of experience in brand marketing, category marketing, licensing, agency or related consumer-focused roles within a global consumer, sport, or lifestyle brand
Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
Lead and manage relationships with third-party licensees, ensuring clear communication, professionalism, and strong alignment on expectations while proactively addressing challenges. Drive consistency and adherence to brand standards across all touchpoints, while identifying synergies and new opportunities for product integration within the broader marketing ecosystem to elevate partner execution.
Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
Confident communication with the ability to present ideas, insights, and work-in-progress to cross-functional partners
Strong passion for performance sport, training and fitness culture, wellness, and athlete-led product creation
Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

Nice To Haves

Experience supporting relationship or account management with third-party licensees and/or partner collaborations a plus
Experience working within a matrix environment and/or covering global responsibility is a plus.

Responsibilities

Own development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narratives
Serve as a subject-matter expert in Mens Train and licensed products, translating technical product features, fit, and innovation into clear consumer benefits for products such compression gear, performance tees, shorts, footwear, underwear, as well outbound license categories including eyewear and hydration
Own execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscape
Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
Partner with licensees to drive their marketing strategy and budget in alignment with UA’s inline marketing strategy and brand standards. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, manage timelines and approval process, measure impact, iterate
Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
Own seasonal seeding and activation processes for Mens Train and outbound licensing stories, including execution, tracking, and recap
Support photo and content planning to ensure Mens Train hero products are accurately represented; opportunistically integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available
Participate in travel for shoots, market visits, and consumer/athlete insight gathering