Senior Product Specialist

Criteo•New York, NY

2d•$147,900 - $180,700•Hybrid

About The Position

As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on social media, as part of the Seller Success team. Your mission is to accelerate growth for both new and existing businesses by partnering with Sales and Account Strategists to up-sell and cross-sell to large advertisers, building bridges with agency and social platform teams, and bringing scalable enablement to the broader client base. By empowering sellers / account strategists with product expertise and tactical enablement, this role will: Drive product adoption and revenue growth for strategic advertisers, with a focus on social. Boost seller confidence & performance by simplifying complex solutions into actionable strategies. Enhance client satisfaction and outcomes by aligning product capabilities with advertiser needs. Strengthen cross-functional collaboration.

Requirements

Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or social media companies (e.g., Meta).
Experience with XL/Whale client engagement is preferred.
Deep knowledge of the paid social ecosystem – value proposition, KPIs, campaign mechanics, audience strategies, measurement frameworks, and the agency buying model across the funnel.
Advanced understanding of the broader digital advertising ecosystem, with the ability to connect social solutions to full-funnel performance strategies.
Proactive approach to identifying opportunities and solving problems
Strong stakeholder management, and persuasive communication skills -comfortable presenting to C-level clients and agency leads.
Entrepreneurial mindset with a track record of bringing new advertising products to market in fast-moving, cross-functional environments.
Challenger Mindset, demonstrates a consultative, insight-led approach to selling -able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.

Responsibilities

Collaborate with sales teams to boost adoption and revenue in key segments, with a focus on Criteo’s social offering (Meta, TikTok, etc.), by implementing strategic upselling and cross-selling efforts. This includes direct client engagement, customizing presentations and messaging, sharing product expertise to close knowledge gaps, matching customer needs with appropriate use cases, and connecting with relevant product and internal stakeholders.
Engage directly with advertiser and agency media and social teams to establish Criteo as a trusted partner- your ability to navigate and influence those relationships is core to this role.
Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours.
Help sellers bridge knowledge gaps by translating advanced product solutions into clear, actionable strategies for clients.
Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement. Additionally, conduct client segmentation and prioritization to optimize specialist support.