Senior Product Marketing Manager
About The Position
Windows is making significant strides in AI, introducing Copilot+ PCs, the fastest and most intelligent Windows PCs ever built. With over 1.4 billion users globally, developers and ISVs are crucial in shaping software experiences across Windows, including Copilot+ PCs. This role offers a unique opportunity to work on cutting-edge AI and partner with top ISVs to bring their AI experiences to life on various Windows silicon, including NPUs on Copilot+ PCs. The position involves ISV segmentation, creating and delivering value propositions and product pitches, driving ISV enablement, building pipelines for long-tail ISVs, scaling local AI and agentic platform adoption on Windows, and developing a 3P ISV marketing strategy. Additionally, it includes accelerating the Arm App compatibility strategy and execution across multiple cohorts. The ideal candidate is passionate about developers, their growth on the Windows platform, and skilled in consumer-facing storytelling. They can balance 3P ISV expectations with an evolving product roadmap and internal stakeholder alignment, excelling in cross-functional partnerships with Engineering, Marketing, Business Development, and external partners. Microsoft's mission is to empower every person and organization to achieve more, fostering a culture of growth mindset, innovation, and collaboration. We are committed to an inclusive work environment where everyone can thrive.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- Experience using data and metrics to drive improvements
- Experience working on a multi-disciplinary team
Nice To Haves
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
Responsibilities
- Build the strategy and execution plan to scale the long tail of ISVs building on various silicon, including ISV segmentation, prioritization and driving adoption of Windows AI & Agentic platform with compelling value props and pitch decks.
- Partner with multiple Independent Hardware Vendors’ ISV programs and join forces to launch a unified and always on Windows ISV program.
- Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board – a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
- Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
- Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
- Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps.
- Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft.
- Embody our Culture & Values
Benefits
- Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
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What This Job Offers
Job Type
Full-time
Career Level
Senior
