Senior Product Marketing Manager
About The Position
At Loblaw Digital, the Senior Product Marketing Manager will be the first to establish and lead the Product Marketing function within Loblaw Digital, Media and Loyalty. This role is critical in bringing digital products and features to market. Embedded within the product organization, the manager will define how product marketing operates by setting strategy, building scalable frameworks, and driving clear, consistent go-to-market execution. The position acts as a bridge between product and customer, translating customer needs into insights and product capabilities into compelling, differentiated value. Key responsibilities include leading go-to-market strategies for product releases, developing customer-facing messaging, and enabling cross-functional teams to achieve successful launch outcomes. As a strategic individual contributor, this role will collaborate with product, design, research, marketing, engineering, and analytics teams to drive impact at scale.
Requirements
- 5-8+ years of experience in Product Marketing or related functions, preferably within e-commerce, digital consumer products, or mobile apps
- Proven experience developing go-to-market strategies for product features or launches
- Expert marketing storyteller adept at creating both visual and written marketing communications and presentations, with the ability to simplify complex concepts
- Experience partnering closely with Product, Engineering, and Design teams in a fast-paced environment
- Demonstrated ability to influence product strategy through customer and market insight
- Strong analytical acumen with experience defining and tracking product and marketing KPIs and dashboards
- Strong ability to prioritize multiple projects
- Exceptional communication and stakeholder management skills
Nice To Haves
- A builder who is excited to create a function from the ground up
- A strategic thinker who can zoom out to define frameworks and zoom in to execute
- A clear and compelling storyteller who can distill complex offerings into simple, compelling messages
- Highly collaborative and comfortable working cross-functionally at various levels within the organization
- Customer-obsessed with a passion for improving the digital experience, and a strong point of view on what drives adoption and engagement
- Exceptional project management skills
- Comfortable operating in evolving, fast-paced environments
Responsibilities
- Co-create the Product Marketing function, including scope, priorities and operating model
- Build product marketing playbook, including messaging/ positioning frameworks, go-to-market standards, launch planning and communication models, including standardized release communication workflows
- Evangelize product marketing best practices and scalable processes across the organization
- Champion a customer-centric mindset within the product development and launch planning process
- Continuously refine how we plan, communicate, and measure product success
- Develop, manage, and execute go-to-market plans for new features, enhancements, and product releases across web and app experiences
- Build clear positioning, messaging, and value propositions for customer-facing communications
- Create internal and external launch materials including FAQs, briefs, readiness guides, product overviews
- Drive alignment across product, marketing, and design to ensure cohesive execution
- Translate complex product capabilities into simple, customer-centric narratives
- Develop clear customer-focused content across multiple channels (email, push notifications, in-app messaging, web, social) in partnership with brand and digital marketing teams
- Ensure and maintain communication consistency across all customer and stakeholder touchpoints
- Create scalable messaging frameworks that empower teams to adopt and execute
- Partner closely with Product Management, UX, Engineering, Marketing, and Digital Experience teams to ensure alignment on launch objectives, messaging, and customer impact
- Facilitate workshops and alignment sessions to ensure clarity on strategy, messaging, and priorities
- Integrate communication planning into early stages of the product development lifecycle
- Support internal teams (i.e. Customer Care) with training materials and documentation for upcoming releases
- Define and track success metrics for product marketing efforts, including feature adoption, engagement and retention, and customer satisfaction
- Partner with Research and Analytics teams to gather insights, deeply understand customer behaviour, and optimize future launch strategies
- Provide reporting and recommendations on product marketing performance to key stakeholders to inform iteration and future roadmap decisions
Benefits
- Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
