Senior Product Marketing Manager

Avante•Seattle, WA

3d•$140,000 - $155,000•Hybrid

About The Position

Avante is seeking a Senior Product Marketing Manager to own how the company presents itself to enterprise buyers. This role is crucial for scaling Avante's go-to-market strategy. The Senior Product Marketing Manager will be responsible for positioning and messaging for Avante's AI agents (Carly and Ava) and the platform, creating sales enablement materials, managing product launches, conducting market and competitive intelligence, and gathering customer insights. The ideal candidate will have a strong background in B2B SaaS product marketing, experience in enterprise sales cycles, and the ability to leverage AI tools to enhance their work. This is an opportunity to build the marketing function from the ground up and have a significant impact during a critical growth phase.

Requirements

5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers.
Track record of building messaging and sales content that directly contributed to closing deals.
Experience working cross-functionally with Sales, Product, Customer Success, and leadership.
Exceptional writer capable of producing high volumes of sales collateral, enablement materials, and customer-facing content.
Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality.
Ability to translate complex product capabilities into clear, differentiated value propositions across formats.
Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines.
Ability to work independently and make decisions without constant oversight.
Experience with competitive analysis and positioning strategy.
You move quickly and don’t wait for perfect information before taking action.
You leverage AI tools to scale your output and increase effectiveness.
You’re comfortable being the first PMM hire and building from scratch.
You can operate at both a strategic and execution level.
You push back with data and conviction when needed.
You say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours.
You surface problems when they're small, not the week they become a crisis.
Customer-facing work gets priority, always.
You close the loop every time, because over-communication is a feature at our stage, not a bug.

Nice To Haves

Knowledge of benefits, HR tech, or AI is a plus but not required.

Responsibilities

Develop and refine product positioning for AI agents (Carly and Ava) and the platform across buyer personas.
Write messaging frameworks for Sales and partners targeting CHROs, CFOs, and benefits leaders.
Create competitive positioning and battlecards against DIY solutions, traditional benefits platforms, and chatbot vendors.
Build bottom-of-funnel sales collateral, including business case templates, ROI narratives, objection handling guides, demo storytelling, and one-pagers.
Develop case studies and customer proof points that address enterprise buyer concerns.
Create pitch decks, leave-behinds, and sales collateral for various stages of the enterprise sales cycle.
Build enablement materials for partners such as brokers, consultants, and implementation partners.
Create upsell and expansion messaging to support Customer Success.
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product.
Write release notes, feature announcements, and customer communications.
Train Sales and Customer Success on new features and their positioning.
Track the competitive landscape using AI tools for ongoing monitoring and analysis.
Recommend positioning updates based on competitor movement and market dynamics.
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging.
Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities.
Conduct customer interviews and develop case studies demonstrating ROI and business impact.
Translate product usage data and customer feedback into messaging improvements.
Build customer proof points and references to support enterprise sales cycles.