Senior Product Marketing Manager

Grow Therapy•New York, NY

4d•$114,000 - $133,000•Hybrid

About The Position

Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone. Since launching in 2020, 15 million sessions have started on Grow, and we've barely scratched the surface. We do it through a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Every solution we build reveals ten more waiting to be delivered, and that's just what gets us going. We've backed that ambition with more than $328M in funding, including our Series D at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others. At Grow, the work you do can literally change someone's life. Your work here doesn't stay on a screen; it impacts whether someone can find, afford, and access quality care. That ambition sets us apart, and offers you an endless runway to impact one of the world's most urgent issues. We don’t have passenger seats here. Everyone is driving something that matters. This work deserves real commitment. So if you thrive on meeting problems head on, untangling serious complexity, and working at pace with the sharpest yet kindest people around, you've come to the right place. The Opportunity: We're looking for a Senior Product Marketing Manager to own the provider side of our product marketing practice at Grow Therapy. You'll sit at the intersection of Product and Marketing, partnering closely with Product Managers, Design, and Growth to shape how we bring provider-facing features to market and drive meaningful product adoption across our provider base. This is a high-ownership role on a small, collaborative PMM team reporting directly to the Staff PMM. Your work will directly shape how thousands of therapists experience and engage with the tools they rely on to run their practice.

Requirements

3+ years of product marketing experience, ideally at a startup or in a high-growth environment
Owned GTM end-to-end, from positioning and messaging to launch execution and channel strategy, and can point to how your work drove product adoption
Hands-on experience owning email and in-product marketing channels, and are comfortable running experiments, reading performance data, and iterating based on what you learn
A strong cross-functional partner who leads with curiosity about users, seeks out feedback, and uses what you learn to sharpen messaging and strategy

Nice To Haves

Healthcare or marketplace experience is a plus, not a requirement

Responsibilities

Build and execute go-to-market strategy for provider-facing product launches, including positioning, messaging, and supporting collateral
Develop and maintain provider segmentation and persona frameworks to ensure our marketing reflects how providers actually think and work
Partner with Product to translate feature releases into clear, compelling narratives that drive awareness and product adoption among providers
Own provider-facing marketing channels and lifecycle touchpoints, coordinating across email, in-product, and community to move providers from awareness to adoption
Monitor provider feedback, market trends, and competitive activity to surface insights that inform both marketing strategy and product direction

Benefits

Comprehensive medical, dental, vision, life, and disability coverage.
No cost access to therapy through the Grow platform (available to US employees)
Retirement savings programs and equity opportunities to help you invest in your future.
Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
Pre tax commuter benefits to support teammates working from one of our hub locations.
Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.