Senior Product Marketing Manager

Workstream • San Francisco, CA

4d • $140,000 - $190,000 • Hybrid

About The Position

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

We are looking for a Senior Product Markrting manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future! We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.

Requirements

• 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS.
• Demonstrated experience in building something from scratch (a company, a product, a channel).
• Commercially minded, judging work by pipeline influenced and deals won.
• Proficiency in using AI tools as part of daily work.
• Desire for increased scope and willingness to earn it.
• Willingness to work in-office in San Francisco.
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Nice To Haves

• Former founders are welcome.
• Enjoy talking to sales.

Responsibilities

• Own positioning and messaging for the website, decks, and sales calls.
• Test and refine the company's narrative (restaurant-first vs. broader frontline-workforce story) through experiments.
• Run end-to-end Go-To-Market (GTM) launches for new products, including AI assistant and payroll suite.
• Develop messaging, launch plans, pricing & packaging input, and post-launch iteration for new products.
• Build sales enablement materials such as battlecards, competitive teardowns, ROI narratives, and customer proof points.
• Listen to sales calls weekly and update messaging based on market feedback.
• Create customer case studies, video stories, and webinars, collaborating with content and design teams.
• Utilize AI agents for research, drafting, and analysis to increase pace and efficiency.

Benefits

• Competitive salary and equity.
• Comprehensive health coverage: medical, dental, and vision (95% of employee premiums paid, 85% for dependents).
• 401K plan.
• Flexible PTO.
• Relocation support.
• Visa sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed