Senior Manager, Product Marketing

WorldStrides•Charlottesville, VA

2d•$100,000 - $120,000•Hybrid

About The Position

WorldStrides offers one of the broadest portfolios of educational travel experiences in the world — yet our go-to-market for these programs has been inconsistent and Sales-driven rather than Marketing-led. This role fixes that. As Senior Manager of Product Marketing, you will build the positioning, messaging, and GTM infrastructure that allows WorldStrides to launch new programs with precision, equip Sales with tools that actually help them win, and ensure every product tells a compelling, differentiated story. You are the bridge between Product, Marketing, and Sales.

Requirements

5–8 years of product marketing or integrated marketing experience
Experience developing positioning and messaging frameworks for a multi-product organization
Proven GTM experience — launching products or programs with measurable commercial outcomes
Strong cross-functional collaborator who has worked closely with Product, Sales, and Marketing teams
Excellent written communication — you write crisp, compelling copy and can edit others' work effectively

Nice To Haves

Experience in K-12 education, study abroad, performing arts, or consumer services
Background in sales enablement or revenue enablement tools
Familiarity with Salesforce, CMS platforms, and marketing analytics

Responsibilities

Develop and maintain the core positioning and messaging framework for the full WorldStrides product portfolio — by segment (K-12, International, Performing Arts) and by program type
Conduct ongoing competitive analysis and audience research to sharpen WorldStrides' differentiation in a crowded educational travel market
Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers
Own the GTM process for all new trip and program launches — from brief to market — in partnership with Product and Sales leadership
Define launch audiences, channel mix, and success metrics for every new program introduction
Develop launch kits that empower Sales to sell new programs compellingly from day one
Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging
Build and maintain a library of sales tools: battlecards, pitch decks, objection guides, and competitor comparison sheets
Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis
Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible

Benefits

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment