Senior Product Marketing Manager

Payscale•,

1d•$129,040 - $193,560•Remote

About The Position

Reporting to the VP of Product and Customer Marketing, we are looking for a strategic, customer-obsessed Senior Product Marketing Manager to own a critical product area and shape how we bring it to market. This is an expert-level role for a PMM who has mastered the fundamentals and is ready to operate at a higher altitude -- shaping strategic narrative, advising cross-functional leadership, and elevating the entire team's output. You will own the product-market fit story for your area, influence revenue strategy, and build the frameworks and programs that scale beyond yourself. The ideal candidate brings sharp market intuition, a track record of impactful launches, and the credibility to walk into a room with Sales, Product, or the executive team and drive the conversation. You know how to use AI, not as a shortcut, but as a strategic lever that makes your programs smarter and your team more scalable.

Requirements

7+ years of product marketing experience, including time in a senior or lead contributor role
Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning
Proven track record of owning and executing full-cycle, multi-stakeholder product launches
Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning
Demonstrated ability to build messaging frameworks -- not just execute against existing ones
Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership
Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority
Proficiency with tools including Gong, Salesforce, Seismic, and Tableau
Track record of mentoring others and raising the floor on team performance
Bachelor's degree required

Responsibilities

Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision.
Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness.
Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth.
Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles.
Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement. Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals, ensuring launches land with clarity and consistency.
Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs -- anchored in data, feedback, and voice of customer. Serve as the go-to expert on product-market fit, frequently consulted by Sales, Product, and Leadership on GTM decisions, product direction, and customer impact.
Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations that align with future customer and business needs. Connect product marketing outcomes to enterprise KPIs -- revenue, retention, and brand equity. Use AI-assisted research and synthesis tools to maintain a continuous, real-time pulse on the market -- not just a quarterly snapshot.
Build trust and alignment across functions by fostering open communication, surfacing friction points early, and navigating cross-functional priorities with empathy and transparency. Lead high-pressure, cross-team initiatives -- modeling calm decision-making, accountability, and a solution-oriented mindset in ambiguity.
Mentor and uplift others across the marketing and product orgs, sharing expertise generously and raising the bar for collaboration and execution. Help the team operate at the next level.

Benefits

Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment