Senior Product Marketing Manager

Superside • Toronto, ON

6d

About The Position

Superside is hiring a Senior Product Marketing Manager to shape how we bring our platform, AI capabilities, and creative services to market. You'll define our positioning, lead go-to-market strategy, and equip our commercial teams with the messaging and tools they need to win. Success looks like clear differentiation, impactful product launches, and a compelling story that drives adoption and growth.

Requirements

• 5+ years of experience in Product Marketing within B2B SaaS, AI, or technology companies.
• Proven experience leading end-to-end go-to-market launches for products or services.
• Strong expertise in positioning, messaging, and category development.
• Experience creating sales enablement assets that improve commercial performance.
• Strong understanding of enterprise buying journeys and multi-stakeholder sales cycles.
• Excellent written and verbal communication skills with the ability to simplify complex concepts.
• Analytical mindset with experience translating market, customer, and competitive insights into strategy.
• Comfortable working cross-functionally across Product, Marketing, Sales, and Customer Success.
• Experience marketing AI-powered products or using AI tools as part of your workflow.

Nice To Haves

• Experience in creative technology, design software, or marketing platforms is a plus.

Responsibilities

• Lead go-to-market strategy for new products, services, and major feature launches.
• Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.
• Develop messaging frameworks that create consistency across Marketing, Sales, Product, and Customer Success.
• Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.
• Partner with Product to shape launch plans, roadmap communications, and customer-facing narratives.
• Conduct market, customer, and competitive research to strengthen positioning and identify growth opportunities.
• Collaborate with Marketing to develop integrated campaigns rooted in strong product storytelling.
• Define and evolve Superside's category narrative at the intersection of AI and creative services.
• Measure the impact of product marketing initiatives through adoption, pipeline, revenue, and launch performance.
• Use AI tools to improve research, content creation, and go-to-market execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed