Senior Manager, Product Marketing

Curriculum Associates•US MA Remote, MA

8d•$81,500 - $139,500•Remote

About The Position

The Senior Product Marketing Manager, Professional Learning & Services, will lead the strategic positioning, go-to-market strategy, and revenue-driving initiatives for our professional learning portfolio. This role is critical to increasing awareness, attach-rate, expansion, and utilization of our services, while accelerating adoption of new virtual professional learning solutions. You will shape how we articulate the value of high-quality implementation support and ensure our services are positioned as essential to driving educator effectiveness and student growth. As part of the Product Marketing team, you will partner closely with Professional Learning, Product, Sales, Partner Success, Revenue Operations, and Growth Marketing to align strategy and execution. You will be expected to think strategically, act with urgency, and influence across functions to drive measurable revenue and impact outcomes.

Requirements

Bachelor’s Degree or equivalent experience
5+ years of Product Marketing experience
Demonstrated success leading revenue-driving go-to-market initiatives
Experience developing sales enablement tools and partnering on campaign strategy
Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms

Nice To Haves

Product Marketing experience within the K–8 education market
Experience marketing professional learning, instructional coaching, or implementation services
Experience driving adoption of virtual or hybrid service models
Background in education (e.g., classroom teaching, instructional leadership, district leadership, or edtech experience)

Responsibilities

Develop market-informed growth strategy for Professional Learning & Services
Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends.
Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation.
Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes.
Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them.
Lead differentiated positioning and messaging across the portfolio
Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes.
Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance.
Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications.
Shape revenue-driving campaign strategy and sales enablement
Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services.
Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach.
Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities.
Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact.
Drive cross-functional clarity and alignment
Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution.
Drive clarity in priorities, positioning, and sequencing across stakeholders.
Model strategic thinking, curiosity, and analytical rigor across initiatives.