Senior Product Marketing Manager | HR Products

Deel • ,

1d • Remote

About The Position

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary
As a Senior Product Marketing Manager, you will be a senior individual contributor responsible for driving the go-to-market strategy for Deel's HR business vertical and related product lines. This role requires a strong understanding of the market, customers, and competition to develop effective messaging, positioning, and strategies that support demand, adoption, and growth. You will work closely with cross-functional partners to execute product marketing initiatives and contribute to successful product launches in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 7+ years of experience in product marketing, preferably in B2B, SaaS, or technology environments.
• Strong strategic, analytical, and problem-solving skills.
• Excellent written and verbal communication abilities.
• Proven ability to manage multiple projects and collaborate effectively with cross-functional teams.
• Solid understanding of market research, customer insights, and data analysis.
• Experience working closely with product management and supporting the product lifecycle.
• Ability to perform effectively in a fast-paced, high-growth environment.
• Demonstrated ability to influence stakeholders and contribute to team development.
• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).

Responsibilities

• Serve as a key partner between marketing, product management, sales, and other departments to support alignment and effective communication. Collaborate closely with stakeholders to enable product success.
• Develop and execute go-to-market plans for new product launches, feature enhancements, and market expansions, ensuring alignment with business objectives and market needs.
• Conduct market and customer research to understand user needs, competitive dynamics, and industry trends. Translate insights into actionable positioning and messaging recommendations.
• Create clear and compelling messaging and positioning for target audiences. Ensure customer-facing materials (e.g., website content, sales collateral, presentations) accurately reflect the product’s value proposition.
• Support and lead components of product launches, partnering with cross-functional teams (e.g., product management, sales, customer success) to ensure strong execution and market impact.
• Develop sales enablement tools, training materials, and content to help sales teams effectively communicate product value. Deliver training sessions and ongoing enablement support.
• Partner with the Customer Marketing team to leverage customer insights and feedback to improve product marketing strategies and strengthen customer advocacy.
• Track and analyze key performance indicators (KPIs) and performance metrics for product marketing initiatives. Provide regular updates and recommendations to optimize results.
• Contribute to Deel’s presence at industry events, webinars, and marketing programs. Support thought leadership initiatives, including blogs, case studies, and presentations.

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

What This Job Offers

• Job Type: Full-time
• Career Level: Senior