Product Marketing Manager, Security Products
ConnectWise•Tampa, FL
•Hybrid
About The Position
A Product Marketing Manager for Security Products at ConnectWise is an experienced PMM who drives product growth for business-to-business security solutions for IT Service Providers (MSPs and/or internal IT teams). This role focuses on developing, executing, and maintaining innovative, integrated go-to-market (GTM) strategies. It is responsible for messaging, positioning, and differentiation through content development and sales enablement while coordinating with other functions to drive demand for our solutions.
Requirements
- Strong background in marketing security products to businesses, enterprises, and government agencies
- Exceptional customer service and indirect leadership skills
- Willingness to work in a team environment while being self-driven
- Strong organizational skills with ability to develop and execute GTM plans
- Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
- Excellent presentation and communication skills
- Ability to effectively communicate with executive leadership and stakeholders
- Strong verbal and written communication skills, blogging as well as collateral
- Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
- Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging
- Ability to work in a fast-paced environment with multiple, shifting priorities
Responsibilities
- Sets an example for other GTM function members in all phases of planning and execution
- Is a subject matter expert on security products to other GTM function members
- Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
- Develops unified product positioning and messaging that differentiates our products in the market
- Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
- Oversees security product launches and releases while coordinating the cross-functional execution
- Monitors internal processes for efficiency and validity pre- and post- product launch
- Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
- Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
- Assists with communications, marketing campaigns and sales programs to drive demand for products
- Develops and manages the positioning and messaging for product expansion strategies
- Engages in continuous improvement of team processes
Benefits
- Equal Opportunity Employer
- Dedicated to building a diverse and inclusive workforce
- Workplace free from discrimination and harassment
- Equal employment opportunities to all employees and applicants
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
