Senior Product Marketing Manager

Faire•New York City, NY

6d•Hybrid

About The Position

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants. By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. We're looking for a senior product marketer who can own the go-to-market strategy for Faire Pay while growing into a broader product marketing remit over time. Product Marketing (PMM) at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: brands who sell on Faire, and the retailers who buy from them. This role sits on the retailer side, with a primary focus on Faire Pay. Faire Pay is a new way retailers can pay invoices on Faire, designed to offer savings and flexibility. We’re early in the life of this product offering for retailers and are looking for someone who can sharpen how we talk about Faire Pay, build the strategy to drive meaningful adoption, and guide how we grow and evolve the program thoughtfully over time. A key part of the role will be connecting Faire Pay's value to the broader suite of products, features, and payment terms that make Faire the best way to shop wholesale. Beyond Faire Pay, this person will cover other select high-priority retailer areas, growing and shifting their scope over time in line with our customers’ highest impact needs.

Requirements

6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.
Experience marketing financial technology or financial products; comfort with high-comprehension categories where customer education and trust are central to adoption.
Comfortable operating in ambiguity and building structure where there is not any yet.
Exceptional communicator who can distill complexity into clarity and make nuanced product decisions feel simple to customers.
Strong strategic thinker who can build a GTM plan from scratch, sequence it across channels, and align cross-functional stakeholders.
Ability to manage multiple product areas simultaneously, balancing depth on a primary focus with breadth across other priorities.

Nice To Haves

Background in loyalty, rewards, or subscription program marketing, especially navigating program changes with care for the customer relationship.
Experience in marketplace, e-commerce, or wholesale/retail contexts.
Familiarity with building thematic campaigns, not just siloed product launches.

Responsibilities

Faire Pay positioning and messaging
Develop a deep understanding of how retailers finance inventory purchases and manage their financial health, and translate those insights into compelling positioning for Faire Pay.
Develop clear positioning and messaging for Faire Pay that makes a complex financial product feel immediately intuitive and valuable to our retailer customers.
Ensure messaging comes to life in a consistent and compelling way across all surfaces, including in-product, email, help center, and sales enablement.
Faire Pay product adoption strategy and execution
Build a Faire Pay adoption strategy that drives meaningful awareness and usage, positioning it as a natural part of how retailers get the most out of Faire.
Expand Faire Pay's reach beyond its current in-product presence by executing on a multi-channel GTM approach across email, community, and more.
Coordinate enablement across Revenue and CX teams, and partner with Lifecycle to sequence retailer education and drive behavior change at key moments in the customer journey
Serve as a customer-centric thought partner to Design, Product, Legal, and other stakeholders as Faire Pay evolves, developing a communications strategy that supports experimentation and iteration while ensuring retailers are always informed and well-served.
Other retailer priorities
Own end-to-end GTM strategy for select other high-priority retailer areas alongside Faire Pay, with scope expected to shift as business and customer needs evolve.
Act as the marketing subject matter expert for your product partners, connecting the dots across product, sales, and marketing.
PMM team
Contribute to a culture of peer learning and craft development on the PMM team, including how we experiment with and adopt AI in our work.