Senior Product Marketing Manager

DAT • Seattle, WA

17h • $154,000 - $208,000 • Hybrid

About The Position

We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo. This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network. You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform. If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

Requirements

• Senior-level product marketing experience with proven ability to drive business results
• Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
• Product-led growth experience and understanding of in-product conversion strategies
• Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
• Builder mentality who thrives in small team environments where execution is paramount
• Highly autonomous self-starter who identifies opportunities and drives projects to completion
• Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams

Nice To Haves

• Startup/high-growth experience preferred
• B2B SMB marketing, strong brand skills preferred
• Fintech or logistics industry knowledge preferred

Responsibilities

• Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
• Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
• Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
• Lead pricing and packaging strategy in collaboration with Product and Finance teams
• Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
• Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
• Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
• Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
• Distill marketing performance and analytics data into key insights to drive strategic direction
• Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
• Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

Benefits

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Employee Referral
• Internal Recognition
• Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed