Senior Product Marketing Manager
About The Position
Ignite Reading is a mission-driven public benefit corporation focused on addressing America's education crisis by providing one-to-one virtual tutoring to help students achieve grade-level reading proficiency. The company utilizes Science of Reading-based instruction delivered by expert tutors in daily 15-minute sessions. Ignite Reading is committed to diversity and inclusion, seeking candidates with lived experience in social justice, diversity, equity, and inclusion. This role is crucial for scaling the company's targeted state growth strategy by owning how Ignite Reading's programs are positioned to sales, partners, and districts, ensuring the sales field can confidently communicate the value proposition. The position combines product marketing and sales enablement to support the growing demand from sales and partnerships.
Requirements
- Bachelor's degree or equivalent practical experience
- 4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role
- Experience partnering directly with sales teams and supporting a consultative sales motion
- Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value
- Experience building sales collateral, launch plans, and enablement programs
- Comfort using data to evaluate content and program performance
- Ability to manage multiple priorities in a fast-moving, fully remote environment
- Lived experience related to social justice, diversity, equity, and inclusion
Nice To Haves
- Early-literacy or education background is a plus, not a requirement
Responsibilities
- Quarterback incoming requests from the sales team and act as their day-to-day point of contact
- Serve as the direct liaison to Partnerships, keeping sales informed of new developments
- Create and maintain sales collateral with a graphic designer: pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides
- Manage the sales content library and ensure materials stay current
- Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and what customers are telling us
- Develop product positioning, messaging, and differentiated value propositions
- Translate customer, market, and competitor insights into messaging and sales guidance
- Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success
- Own state-specific campaigns day to day, supporting the company's targeted state growth strategy
- Develop customer testimonials and proof points
- Produce a newsletter for current customers and prospects
- Build customer nurture campaigns to increase renewals and expansion opportunities
- Act as a key partner to Sales, Partnerships, Product, Engineering, Academics, and Customer Success — translating what's shipping and what customers need into clear go-to-market and enablement plans
- Bring grounded, honest feedback from the field back into product and leadership conversations
- Coordinate with external partners to keep messaging accurate and consistent everywhere it appears
Benefits
- Transparent Compensation
- Employee Stock Options
- Medical, Dental, and Vision plans (80% employee coverage, 70% dependent coverage)
- Short-term Disability (100% employer paid)
- 401(k) retirement plans with company contribution
- 12-weeks paid parental leave
- Unlimited vacation days
- 12 paid holidays
- Technology Stipend
- Wellness Stipend
- Voluntary Life Insurance
- Professional Development Stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
