Senior Product Marketing Manager

Whippy

6d•$120,000 - $150,000•Remote

About The Position

This is a unique opportunity for a Senior Product Marketing Manager to join a growing, bootstrapped, and profitable AI-native platform company. The role is the founding marketing hire and reports directly to the CEO. The company has achieved significant customer growth with minimal marketing infrastructure, relying on founder-led initiatives. This position will be responsible for codifying the company's messaging and building the marketing machine to distribute it, ultimately owning a pipeline number. The ideal candidate will have experience in both product marketing and lifecycle/growth marketing, bridging the gap between messaging and distribution. The company's platform includes AI Voice Agents, AI Recruiting, messaging, VoIP, and a workflow engine, with a strong market position in staffing and HR.

Requirements

4+ years in B2B SaaS marketing.
Experience in both product marketing (positioning, competitive, enablement) and lifecycle/growth marketing (email, sequences, retargeting).
Experience in companies under 100 people, where marketers handled multiple responsibilities.
Demonstrated success in building email sequences and achieving measurable pipeline results.
Experience creating and getting approval for named case studies or messaging work.
Strong proficiency in HubSpot, including workflows, marketing contacts, segmentation, lifecycle stages, and attribution.
Ability to write clearly and quickly for a demanding founder.
Understanding of key marketing metrics: pipeline sourced, conversion rates, and motion ROI.
Experience in a vertical SaaS company selling to SMB owners and operators is ideal.
Sales or SDR background is a plus.

Nice To Haves

Experience starting in sales or SDR work.
Experience in a vertical SaaS company selling to SMB owners and operators.

Responsibilities

Codify messaging, including positioning, product one-liners, proof points, banned phrases, and competitive framing.
Own email and lifecycle marketing end-to-end, including building sequences, drips, new product announcement motions, and retargeting programs.
Manage and improve HubSpot for marketing automation, including contact hygiene, segmentation, lifecycle stages, campaign tracking, and attribution.
Build the proof engine by taking over case study creation, interviewing customers, drafting content, and arming stories as various assets.
Develop enablement materials such as battlecards, product one-pagers, and kits for partner reps.
Turn events into campaigns by managing promotion, follow-up sequences, and content extraction.
Manage the content writer, setting editorial priorities and improving content output.
Drive marketing efforts to generate pipeline and achieve revenue goals.