Senior Product Marketing Manager

Booxi•Montreal, QC

About The Position

Retail is shifting. The retailers who win are those who turn every customer interaction into measurable revenue, and Booxi is the platform that makes it possible. Dior, Hermès, Sephora, L’Oréal, Lacoste and Printemps have already adopted it. We operate in 103 countries from Montreal and Paris, and 2026 is our tipping point into the US market and across Europe. To get there, we’re looking for a Senior Product Marketing Manager to make our Product Marketing a real lever for acquisition, market education and conversion on our Enterprise target accounts.

Requirements

6+ years of combined experience in Product Marketing, Sales Enablement, GTM or Partner Marketing in a B2B SaaS context, including at least 3 years in a Product Marketing Manager role
Command of strategic PMM fundamentals, already shipped in production: positioning, segmentation, messaging by persona, customer research, GTM by release
Strong copywriting and content skills in French and English: the message that lands, the post that educates, the whitepaper that builds credibility
Demonstrated Sales partnership: pipeline reviews, deal support, product training with an Enterprise Sales team
Comfortable with modern tools: you use AI as a daily lever (research, messaging, content, enablement), and you know how to identify and implement the right tools when they’re missing

Nice To Haves

Good knowledge of retail: you’ve worked at a retailer or sold to them for years. If not, genuine curiosity for the sector and the ability to ramp up fast

Responsibilities

You shape the Product Marketing function at Booxi: you set the standards, document the learnings, and build the foundation that lets the function scale with the company.
Sharpen our positioning and messaging by persona, by vertical (luxury, beauty, optics, department stores…) and by market (US, Canada, UK, France, Italy, Switzerland), synthesizing the Voice of Customer continuously from customer calls, in-store visits and conversations with retailers.
Drive GTM strategies and product launches: which release we prioritize, in which market, with which angle, toward which persona, in coordination with our Product Director
Produce product content that educates the market and builds Booxi’s credibility with retail decision-makers: product blog, thought leadership, market reports
Equip our Sales team with material that converts: decks, battle cards, one-pagers, demos, playbooks, product training and pre-meeting briefings tailored to the deal and the persona across the table
Bridge marketing, product and sales: work closely with the Sales Director on new topics and enablement, arm Sales on active opportunities, feed product with what comes back from the field.
Iterate continuously: read the data, keep what works, rework what doesn’t. Messaging evolves every month