Senior Product Marketing Manager
About The Position
Assort Health is seeking a B2B product marketer to translate complex technology into clear, compelling narratives for buyers and users across provider groups and health systems. The Senior Manager, Product Marketing will own portfolio-wide positioning, messaging, and go-to-market strategy, with a particular focus on building the market and competitive intelligence function, including competitor tracking, win/loss analysis, and industry analyst relationships. Reporting to the Head of Product Marketing, this role will partner with Demand Generation, Sales, and Product to shape the company story, launch products, and strengthen market performance. The role offers significant ownership and autonomy and the opportunity to help build and grow the product marketing function. It suits someone who combines strategic thinking with hands-on execution and works effectively in a fast-moving environment.
Requirements
- 5–8+ years of B2B SaaS, sales-led growth product marketing experience.
- Experience owning positioning and go-to-market strategy for complex products sold to non-technical buyers.
- Ability to execute in early-stage or fast-moving environments and influence senior stakeholders across Product, Sales, and Marketing.
- Exceptional storytelling and executive-level written, verbal, and visual communication skills.
- Strong technical fluency and ability to translate product complexity into clear customer value and engage confidently with technical and revenue audiences.
- Working knowledge of marketing and analytics platforms such as HubSpot, Marketo, GA, or Looker.
- Experience with basic design tools such as Slides or Figma.
Nice To Haves
- Experience building or scaling a competitive intelligence program and/or managing relationships with industry analysts such as KLAS or Gartner.
- Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.
Responsibilities
- Own the competitive intelligence function, including competitor tracking, win/loss analysis, and real-time battlecards; translate industry trends, regulatory changes, and competitor activity into points of view and go-to-market recommendations.
- Build and manage relationships with healthcare industry analysts, including KLAS and Gartner, and lead participation in rankings, reports, and briefings.
- Own and socialize a unified messaging and positioning framework for COOs, practice managers, and clinicians, ensuring consistent use across go-to-market motions.
- Lead integrated product launches by defining strategy, success metrics, and required assets with Product, Demand Generation, and Sales, with the goal of driving 30% or more of net-new pipeline.
- Define and maintain the sales enablement strategy, including pitch narrative, battlecards, product collateral, and objection handling, and support consistency and adoption across the revenue team.
- Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.
- Help establish processes and operating rhythms for a growing product marketing team.
Benefits
- Competitive compensation, including salary and employee stock options.
- Annual professional development budget and training opportunities.
- Office setup stipend for an in-office workspace.
- Medical, dental, and vision insurance.
- Flexible PTO.
- Lunch, dinner, and snacks.
- Monthly fitness membership reimbursement.
- Commuter benefits covering eligible transportation costs.
- 401(k).
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
