Senior Product Marketing Manager

Thomson Reuters•Frisco, TX

1d•$100,100 - $185,900•Hybrid

About The Position

As a Senior Product Marketing Manager at Thomson Reuters, you will lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions. You will own strategic positioning, drive differentiated messaging, and partner closely with Product, Sales, and Executive stakeholders to accelerate growth and market leadership. You will operate as a strategic leader, shaping how our AI-powered solutions are positioned in the market and ensuring sales teams are equipped to win against evolving competitors.

Requirements

5+ years of product marketing or related experience, with demonstrated progression in scope and impact.
Bachelor’s degree in Marketing, Business, Communications, or related field required.
Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech.
Proven track record of leading go-to-market strategy for complex or category-defining products.
Experience influencing product strategy and senior stakeholders (Director+ / VP level).
Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets.
Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue).
Exceptional communication and storytelling skills, including experience creating executive-level content.
Ability to operate in highly cross-functional environments, influencing without authority.

Nice To Haves

MBA, JD, or other advanced degree strongly preferred.
Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred.
Experience mentoring or leading other marketers is a plus.

Responsibilities

Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth.
Develop clear, differentiated messaging and value propositions, especially around AI capabilities, content grounding, and enterprise value.
Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms.
Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy.
Partner with Product leadership to influence roadmap based on market insights and customer feedback.
Serve as the voice of the customer, synthesizing insights into actionable GTM strategies.
Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning.
Drive pipeline and growth impact through lifecycle marketing and GTM optimization.
Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements.
Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence.

Benefits

Hybrid Work Model
Flexibility & Work-Life Balance
Work from anywhere for up to 8 weeks per year
Career Development and Growth
Grow My Way programming
Industry Competitive Benefits
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
Social Impact opportunities
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays (including two company mental health days off)
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan