Senior Product Marketing Manager

Global Payments Inc.•Jeffersonville, IN

About The Position

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. Ready to take your career global? Make your mark at one of the biggest names in payments. We’re looking for a Senior Product Marketing Manager to join our ever evolving Product Marketing team and help shape the future of global commerce.

Requirements

Bachelor's Degree Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
Typically a minimum of 8-12+ years Experience in product marketing and/or product management in a B2B environment.
Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred.
Demonstrated success in launching and driving adoption of new products in a B2B environment.

Responsibilities

Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.