Senior Product Marketing Manager

JamLoop

1d•Remote

About The Position

JamLoop is hiring a Sr. Product Marketing Manager to own customer storytelling as well as product and solution-specific content that helps JamLoop sell more clearly and show value more credibly. This role is responsible for customer advocacy, case studies, vertical content, use-case playbooks, and customer-facing content that reinforces value across both the buyer and customer journey. You will help define how JamLoop shows up through real customer outcomes, sharp product storytelling, and practical content that supports sales, marketing, and customer engagement. This is a hands-on role for someone who can turn insight into content and content into impact. You should be comfortable interviewing customers, writing and producing content, building use-case narratives, developing playbooks, and creating assets that help prospects and customers better understand JamLoopâs value.

Requirements

5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
Proven experience developing case studies, customer stories, and use-case-driven content
Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
Experience building content that supports both pipeline generation and customer value communication
Strong cross-functional collaboration with Product, Sales, and Marketing teams
Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools

Nice To Haves

Experience in adtech, martech, media, or CTV
Experience supporting video-first content workflows
Experience with HubSpot, Canva, Webflow, or similar tools
Experience in a lean, high-growth team where people build as they go

Responsibilities

Customer storytelling and use cases
Define and develop clear, compelling customer use cases across key segments and verticals
Translate product capabilities into real-world outcomes and narratives
Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
Case studies and proof content
Own the development of case studies, customer stories, and proof-driven assets
Create content that supports sales cycles, marketing campaigns, and external storytelling
Continuously refresh and evolve proof points as the product and customer base grows
Vertical and industry content
Develop vertical-specific content that resonates with priority industries and use cases
Partner with Product Marketing to translate segmentation and positioning into tailored narratives
Build content that supports acquisition, enablement, and customer value communication
Customer advocacy
Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
Turn customer success into assets that drive credibility and commercial impact
Content strategy and development
Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
Create content that is insight-driven, differentiated, and aligned to business outcomes
Ensure content supports both pipeline generation and customer value communication
Customer communications and lifecycle support
Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
Develop customer-facing communications that reinforce value and drive engagement
Partner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journey
Measurement and impact
Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
Ensure content is tied to clear business outcomes, not just output volume
Continuously identify opportunities to improve storytelling, positioning, and content effectiveness