Senior Product Marketing Manager
About The Position
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue. We are looking for a Senior Product Marketing Manager to join our team. This is a high-leverage PMM seat, owning positioning, launches, and sales enablement for a platform that is expanding from hiring into payroll, HR, and AI products. You report directly into revenue leadership, and will lead a team of 3 managing Product Marketing & owning the brand, with a lot of growth potential to take on more scope in the future! We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Requirements
- 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS.
- Demonstrated experience in building something from scratch (a company, a product, a channel).
- Commercially minded, with a focus on pipeline influenced and deals won.
- Proficiency in using AI tools in daily work.
- Willingness to take on more scope and work hard in person.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
Responsibilities
- Own positioning and messaging for Workstream on the website, in decks, and in sales calls.
- Test and refine the company's narrative, focusing on restaurant-first vs. broader frontline-workforce stories through experiments.
- Run end-to-end Go-To-Market (GTM) launches for new products, including AI assistants and payroll suites, covering messaging, launch plans, pricing, packaging input, and post-launch iteration.
- Build sales enablement materials such as battlecards, competitive teardowns, ROI narratives, and customer proof points.
- Listen to sales calls weekly and update messaging based on market feedback.
- Develop customer proof points like case studies, video stories, and webinars, collaborating with content and design teams.
- Utilize AI agents for research, drafting, and analysis to increase work pace.
Benefits
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision (95% of employee premiums and 85% for dependents paid)
- In-office amenities and stocked kitchen
- 401K plan
- Flexible PTO
- Relocation support
- Visa sponsorship
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
