Senior Product Marketing Manager (Appliances) - Plano, TX (Onsite)
About The Position
Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in product marketing or a related role.
- Strong analytical skills with experience in market research and competitive analysis.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Excellent communication and presentation skills.
Nice To Haves
- MBA or advanced degree in Marketing or Business.
- Experience working with online and big-box retailers.
- Knowledge of digital marketing tools and platforms.
Responsibilities
- Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories.
- Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.
- Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.
- Manage forecasting and inventory planning to optimize product availability and sales performance.
- Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401(k)
- Employee Purchase Program
- Tuition Assistance (after 12 months)
- Paid Time Off
- Student Loan Program (after 12 months)
- Wellness Incentives
- MBO bonus compensation, based on company, division, and individual performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
