Senior Product Marketing Manager

Influ2

5d•Remote

About The Position

Influ2 is seeking a Senior Product Marketing Manager to define and execute the go-to-market strategy for its Account-Based Marketing (ABM) platform. This role will be responsible for product positioning, messaging, sales enablement, competitive intelligence, and customer education. The ideal candidate will have a strong background in B2B technology product marketing, with experience in martech or ABM being a significant advantage. This is an opportunity to make a direct impact on the company's market presence and success, with the flexibility of remote work and a focus on a healthy work-life balance.

Requirements

7+ years of experience in product marketing within the B2B technology industry.
Proven success in developing and executing go-to-market strategies.
Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.
Background in leading competitive intelligence efforts or win/loss analysis.
Experience collaborating with cross-functional teams, including product management, sales, and customer success.
Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude.

Nice To Haves

Experience in martech, ABM, or an adjacent space is a strong plus.
A degree in marketing, business, or a related field is preferred but optional.

Responsibilities

Identify sales enablement needs for AEs and Sales Development teams and develop tools and training to enhance their ability to position Influ2, handle objections, and close deals.
Manage the competitive intelligence program, including tracking competitors and market shifts, conducting win/loss analysis, and providing guidance to Sales, Product, and Marketing teams.
Lead go-to-market strategies for new products and features, encompassing positioning, launch strategy, front-line readiness, and adoption.
Define the customer education strategy and develop programs to improve customer understanding and adoption of Influ2's capabilities.
Develop product positioning and messaging by translating product capabilities, customer needs, and market context into clear, differentiating statements.
Create essential materials such as product demos, sales decks, videos, white papers, and presentations based on product positioning.
Define metrics for product marketing impact, track performance, and use insights to set priorities and refine programs.