Senior Product Marketing Manager

Dover Corporation•Austin, TX

3d•Hybrid

About The Position

At Dover Fueling Solutions (DFS), a Dover company, we are taking fueling and convenience retail to the next level. We are passionate about cultivating excellence in everything we do, but what really fuels us is our people. They’re the heart of our company. As an employee, our promise to you is that you’ll work on new and innovative products and solutions, be mentored by managers and teammates who are collaborative, caring, and act with integrity, and have the opportunity to grow in ways that are meaningful to you. Unique and interesting projects – both locally and globally – will challenge you and allow you to pursue different and rewarding career paths. Headquartered in Austin, TX, DFS has a significant technology development and manufacturing presence worldwide, including facilities in Brazil, China, India, Italy, Poland, the Netherlands, the United Kingdom and the United States. Overall Scope: Dover Fueling Solutions is seeking a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market activities for Wayne-branded fuel dispensers and related fueling technologies in North America. This role ensures strong alignment between product management, marketing, and sales so that DFS products are clearly positioned in the market and consistently represented across all customer-facing channels. The Senior Product Marketing Manager translates product capabilities into clear customer value, equips sales teams and distributor partners with the tools and insights needed to win, and drives cross-functional coordination for product launches and major portfolio updates. Working closely with product managers, regional sales teams, and marketing functions, this role helps ensure DFS solutions resonate with fuel retailers, convenience operators, and multi-site operators across North America. The role also supports distributor engagement by ensuring channel partners have clear product positioning, messaging, and sales materials needed to effectively represent DFS solutions in the market.

Requirements

Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred
7+ years of experience in product marketing, product management, technical marketing, or related roles
Experience supporting product launches and go-to-market initiatives in a B2B technology or industrial environment
Ability to quickly learn complex technical products and translate them into clear customer value propositions
Strong cross-functional collaboration skills and ability to influence without direct authority
Ability to manage multiple initiatives in a fast-paced environment

Nice To Haves

Experience developing product messaging, positioning, and go-to-market strategies in B2B technology or industrial markets
Comfortable working cross-functionally with product management, sales teams, and marketing organizations
Strong communication and storytelling skills with the ability to influence stakeholders across the organization
Analytical mindset with the ability to incorporate customer insights and market feedback into messaging and positioning
Experience supporting channel-driven or distributor-based sales models is a plus
Strong ability to turn technical product capabilities into compelling customer value propositions

Responsibilities

Product Messaging and Positioning Develop and maintain clear messaging and positioning that communicates the differentiated value of DFS fueling solutions.
Define value propositions and messaging that clearly articulate product benefits and competitive differentiation
Translate technical product capabilities into clear, customer-focused narratives for marketing, sales, and distributor audiences
Ensure consistent product messaging across marketing materials, campaigns, sales content, and digital channels
Develop product stories and use cases that resonate with fuel retailers, convenience operators, and multi-site operators
Go-to-Market Leadership Drive cross-functional go-to-market planning and execution for new products and portfolio enhancements.
Lead development of go-to-market plans for new product launches and major product updates
Partner closely with product management to align product strategy with market positioning and launch plans
Coordinate launch readiness across marketing, sales enablement, digital marketing, and channel teams
Ensure marketing campaigns, product content, and sales enablement materials support launch objectives
Ensure distributor partners are prepared to support new product launches through clear positioning, launch materials, and sales enablement resources
Sales Enablement and Market Adoption Equip sales teams and distributor partners with the tools and narratives needed to effectively position DFS products in the market.
Develop sales enablement tools including product briefs, pitch decks, competitive positioning guides, and FAQs
Develop clear product narratives that help sales teams communicate the business value of DFS solutions
Develop product messaging and enablement materials that help distributor partners effectively position and sell DFS solutions
Partner with sales enablement teams to support product training and education initiatives
Capture and communicate customer success stories and real-world product applications
Incorporate sales feedback and early win/loss insights to refine messaging and improve product adoption
Market and Competitive Intelligence Develop a strong understanding of the market landscape to inform messaging, positioning, and product strategy.
Conduct competitive and market research to identify opportunities for differentiation
Monitor industry trends, customer needs, and competitor activity across fueling and convenience retail technologies
Provide regular insights to product, sales, and marketing teams to strengthen positioning and sales effectiveness
Win/Loss and Customer Insights
Partner with sales teams to capture insights from wins, losses, and customer feedback
Identify patterns in buying criteria, competitive positioning, and customer objections
Translate insights into improvements in messaging, positioning, and sales enablement materials
Share insights with product management to inform product roadmap discussions
Product Marketing Performance and Optimization Evaluate the effectiveness of product marketing initiatives and continuously improve messaging and programs.
Track product marketing performance indicators related to product adoption and campaign engagement
Partner with marketing teams to assess program effectiveness and refine messaging where needed
Identify opportunities to strengthen product positioning and improve marketing support for sales teams

Benefits

a 401(k) savings plan with employer contributions
medical, dental and vision insurance
wellness programs
health savings account, health care and dependent care flexible spending accounts
company paid short-term disability and long-term disability
company paid employee basic life and AD&D insurance
supplemental employee and dependent life insurance
optional accident, hospital indemnity and critical illness insurance
adoption, surrogacy, and fertility benefits and assistance
commuter benefits
parental, military, jury duty, and bereavement leaves of absence
paid time off, including ;business travel services
employee discounts
and an employee assistance program that includes company paid counseling sessions and legal services