Senior Product Marketing Manager

ScalePad • Vancouver, BC

48d • $120,000 - $140,000 • Remote

About The Position

As a key leader within the Product Marketing team, you’ll drive meaningful business impact by shaping strategy, influencing cross-functional decisions, and bringing clarity to how we take our products to market. You’ll collaborate across disciplines, apply deep market and customer insight, and play a critical role in accelerating ScalePad’s growth in an increasingly AI-driven landscape. This role will join ScalePad at an exciting, transformational time and you will have the opportunity to drive the positioning, messaging, and category success for Customer Success.

Reporting to the Sr. Director of Product Marketing, we are looking for a Senior Product Marketing Manager who will own the go-to-market strategy and execution for a key product portfolio within the ScalePad Platform. This is a highly strategic and cross-functional role that requires strong business acumen, technical fluency, and a deep understanding of how AI is rapidly transforming our industry. The ideal candidate understands our market, customers, and competitive landscape, and is highly fluent in emerging AI technologies—translating both product capabilities and AI-driven innovation into clear, differentiated positioning and impactful GTM strategies.

You will operate at the center of Product, Sales, Marketing, Customer Success, and Leadership teams to drive alignment, influence product direction, and ensure consistent, high-quality execution across all partner-facing motions. You bring an AI-first mindset—proactively identifying how advancements in AI can shape our messaging, enhance differentiation, and unlock new opportunities for growth and customer value.

You will own your product portfolio end-to-end—shaping strategy, driving execution, and delivering measurable impact on adoption, expansion, and overall business performance, while helping ScalePad stay at the forefront of an AI-enabled future.

Requirements

• 5-7 years of professional experience in SaaS Product Marketing, and customer marketing
• Proven experience with go-to-market (GTM) processes and building effective plans to bring new products and features to market in a B2B SaaS role.
• Experience working on/ owning pricing in a B2B setting and being able to apply critical thinking to how we solve complex pricing scenarios.
• Analytical mindset with a focus on customer insights, market dynamics, and measurable outcomes
• Strong understanding of AI/ML concepts and their practical applications in SaaS products
• Ability to quickly learn and adapt to new AI developments and translate them into GTM opportunities - Curiosity and proactive learning mindset to stay ahead in a rapidly evolving AI landscape.
• Experience positioning AI-driven products or features in a clear, credible, and differentiated way
• Superior project management and organization skills as well as detail-oriented, and thorough.
• Exceptional time management, interpersonal, communication, decision making, and organization skills are table stakes.
• A track record of navigating ambiguity and turning it into action
• Strong ability to translate technical concepts into clear, compelling messaging
• Excellent communication and storytelling skills

Nice To Haves

• Experience with the following would be an asset: JIRA, Confluence, Hubspot, Looker, Amplitude, Asana, Gong.

Responsibilities

• Go-to-Market Strategy & Product Launches
• Own the end-to-end GTM strategy for your portfolio - prioritizing what matters most, driving high-impact launches, and ensuring every motion is tied to measurable business outcomes (pipeline, adoption, revenue) while bringing a sophisticated approach to launches.
• Messaging, Positioning & Category Narrative
• Define how we win in the market—crafting sharp, differentiated positioning (especially around AI innovation) that sales can sell, customers understand, and competitors can’t easily replicate and be able to translate that into sales enablement and assets that help us win.
• Growth, Customer Insight & Market Intelligence
• Turn customer, product, and market signals into action—identifying growth opportunities, influencing roadmap decisions, and continuously improving how we acquire, retain, and expand customers
• Pricing, Packaging & Monetization Strategy
• Help shape how we monetize—aligning packaging and pricing to customer value, driving expansion opportunities, and ensuring we capture the full potential of our offerings
• Sales Enablement & Cross-Functional Leadership
• Be the strategic partner to Sales and Customer teams—equipping them with the right narratives, tools, and confidence to win, while driving alignment and clarity across the organization
• AI-Driven GTM & Competitive Advantage (Critical)
• Lead with an AI-first mindset—staying ahead of rapid advancements and translating them into differentiated messaging, smarter GTM strategies, and more efficient, high-impact marketing execution
• Ownership & Impact
• Operate like an owner—making smart decisions in ambiguity, focusing on outcomes over outputs, and raising the bar for how product marketing drives business results at ScalePad

Benefits

• Everyone’s an owner. Share in our success through our Employee Stock Ownership Plan (ESOP) and RRSP matching.
• Support for growing families. Parental leave programs are in place to support you and your family when it matters most.
• Structured mentorship with builders. Join opt-in mentorship programs and learn directly from founders and senior leaders who’ve scaled multiple SaaS ventures and spent decades in the MSP industry.
• Invest in your growth every year. Access an annual professional development budget to level up your skills, your career, and your impact.
• Set yourself up with great tools. Work with brand new, top-of-the-line hardware and equipment so you can do your best work, whether you’re at home or in one of our hubs.
• Modern ways of working. Roles at ScalePad are structured as remote or hybrid, with hub locations in Vancouver, Toronto, Montreal, and Phoenix. Specific work models are outlined in each posting.
• Support for hybrid life. Receive a monthly stipend to help you create an effective hybrid or remote work environment.
• Well-being and time to recharge. Take care of yourself with 100% employer-paid benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees