Senior Product Marketing Manager

Function Health•US - Remote,

4d•$0 - $186,000•Hybrid

About The Position

Function is building the ultimate personal health operating system, right as the category itself is taking shape. We're scaling fast, backed by $450M in new growth financing, and the biggest bets about what Function becomes are still being made. Product Marketing sits at the center of that story: turning what we build into the reason people act. We're hiring one Senior Product Marketing Manager who can own high-impact work across all of it, not scoped to a single lane. You'll go wherever the business needs a driver most, and take full ownership of whatever that is.

Requirements

5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch.
Partnership or co-marketing experience: you've represented your company externally, not just internally.
Strong measurement instincts: you define success metrics before launch and hold yourself to them after.
Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority.
AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do.

Nice To Haves

Experience in health, wellness, or another high-trust consumer category is a plus.

Responsibilities

Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
Translate what the product does into value members actually care about, and know when that story needs to change.
Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.
Manage cross-functional stakeholders and timelines from kickoff through retro.
Make sure market, competitive, and member insight actually shape product and GTM decisions.
Bring a point of view to research, working closely with UXR.
Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
Set metrics before launch, not after, and hold yourself accountable to them.
Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.
Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it.
Stay comfortable in ambiguity, and manage up proactively as priorities shift.
Be direct with cross-functional partners, and escalate blockers instead of sitting on them.