Senior Product Marketing Manager

Sprout Social

7d•$140,000 - $231,000•Remote

About The Position

Sprout Social is hiring a Senior Product Marketing Manager to serve as a strategic lead and key executor for our AI and emerging technology portfolio. Sitting at the intersection of Product, Marketing, Revenue, and Leadership, you will both define and directly execute the go-to-market (GTM) strategy for Sprout’s flagship AI agent, Trellis, and our broader AI platform. In this role, you will operate with high autonomy—shaping long-term market narratives, building core deliverables, establishing enterprise-wide GTM frameworks, and driving hands-on cross-functional execution to cement Sprout’s market leadership in social intelligence.

Requirements

Deep conceptual and practical understanding of AI, machine learning, and natural language processing applications in enterprise SaaS, enabling you to partner credibly with Product/Engineering leaders and influence roadmap decisions.
Proven ability to balance high-level strategic thinking with hands-on content creation and execution, looking beyond individual feature sets to connect product capabilities directly to corporate revenue goals and market expansion.
Proven track record of self-initiating assignments, navigating high ambiguity, and both determining strategic priorities and directly executing deliverables that drive business impact without requiring day-to-day oversight.
Ability to command a room, navigate complex stakeholder dynamics, and unite diverse teams (Sales, Product, Executive Leadership, Brand) around a unified strategic direction.
History of continuously improving entire systems, processes, or GTM models by applying industry best practices and innovative frameworks.
8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.

Nice To Haves

Previous experience working in the software/SaaS industry
Previous experience working with AI products

Responsibilities

Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders.
Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Hands-on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments.
Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization.

Benefits

Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
100% employer-paid Life and Disability insurance for your peace of mind.
A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Up to 16 weeks of paid leave for new parents to support you in expanding your family.
A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.