Senior Product Marketing Manager

Eightfold•Santa Clara, CA

5d•$138,000 - $185,000•Hybrid

About The Position

Eightfold is seeking a Senior Product Marketing Manager to define and commercialize the emerging category of agentic AI. This role involves translating advanced AI capabilities into compelling narratives and product experiences for both CHROs and CIOs. The position will influence how leaders understand and adopt AI systems that reshape roles, enhance productivity, and create a more dynamic, skills-driven workforce. This is an opportunity to operate at the intersection of category creation, AI innovation, and enterprise leadership, defining how next-generation AI becomes a reality for millions. The Senior Product Marketing Manager will be responsible for defining the story and category of agentic AI, owning the narrative for their product area, and crafting messaging that resonates with enterprise buyers and everyday users. They will partner closely with Product and Engineering to shape next-generation AI experiences, ensuring user-friendliness and clarity. The role also involves architecting narrative-led launch strategies, building assets to explain AI behavior, and enabling sales and customer success teams. Additionally, the position requires becoming an internal expert on the AI-powered domain, explaining complex AI concepts with precision, and staying ahead of AI research trends. Leading alignment across a fast-moving AI organization by bringing structure, prioritization, and narrative clarity to ambiguous environments is also a key aspect of this role.

Requirements

3+ years of product marketing experience in B2B SaaS, AI-native companies, or consumer products with highly technical underpinnings.
Proven ability to own a product area end-to-end, from narrative development to adoption.
Ability to explain agentic AI and AI-driven workflows in clear, intuitive language for multiple audiences — technical and non-technical.
Hands-on fluency with AI tools and agent-like workflows, including using LLMs and experimenting with or building lightweight automations, agents, or AI-driven experiences.
Exceptional communication and storytelling skills, with a portfolio of crisp, user-centered narratives.
Experience partnering with product and engineering to influence roadmap direction with structured thinking and customer insight.
Strong analytical and creative instincts, able to blend qualitative and quantitative signals into coherent recommendations.
Experience supporting enterprise sales teams, with comfort navigating complex competitive landscapes.

Nice To Haves

Experience in a multi-product AI platform or environments where user experiences span multiple intelligent systems.
A background in (or strong affinity for) consumer product thinking — bringing simplicity, polish, and UX clarity to advanced AI capabilities.
Comfort operating in fast-moving, ambiguous environments, turning unknowns into direction.
Familiarity with workforce, HR, or productivity applications.

Responsibilities

Define the story and category of agentic AI, owning the narrative for your product area.
Craft messaging that resonates with enterprise buyers and everyday users.
Partner with Product and Engineering to translate customer needs and AI advancements into product strategy and roadmap decisions.
Help shape how agentic behaviors, reasoning patterns, and autonomous workflows are introduced and explained to users.
Architect narrative-led launch strategies that reveal agentic AI capabilities in accessible and trustworthy ways.
Build assets that explain how the AI behaves conceptually, what actions it can take, when it defers to humans, and how users stay in control.
Enable Sales, CS, and partner teams to communicate the power, safety, and differentiation of agentic AI.
Develop deep expertise in your product area and the agentic AI techniques that shape it.
Explain AI and agentic concepts with precision and simplicity to internal teams.
Stay ahead of AI research trends, product patterns, and emerging use cases.
Bring structure, prioritization, and narrative clarity to highly ambiguous environments.
Act as the connective tissue between Product, Engineering, Sales, and Marketing.
Advocate for users at every step, blending enterprise rigor with consumer-level product intuition.