Senior Product Marketing Manager - Teamwork Graph Adoption

Atlassian•Washington, DC

3d•$129,231 - $203,275

About The Position

Atlassian is seeking a Senior Product Marketing Manager to lead adoption of its core platform data and context capabilities, known as Teamwork Graph. The role owns the end-to-end adoption journey, combining product marketing—including positioning, messaging, go-to-market strategy, and enablement—with growth programs that drive activation and deeper engagement across the customer base. The position connects technical and business audiences, helping developers, platform engineers, and data teams integrate with and build on Atlassian’s platform, while enabling product leaders and business teams to realize measurable value. The role also represents the platform narrative in external forums and customer-facing settings. Atlassians may work from an office, home, or a combination of both. Atlassian can hire in countries where it has a legal entity. The role may be eligible for benefits, bonuses, commissions, and equity. U.S. base pay ranges for new hires are $155,700–$203,275 in Zone A, $140,130–$182,948 in Zone B, and $129,231–$168,718 in Zone C. The role supports Atlassian’s goal of unleashing the potential of every team and operates within its commitment to equal opportunity and recruitment accommodations.

Requirements

At least 6 years of product marketing experience in B2B SaaS, focused on platform, data, developer, or infrastructure products.
A track record of developing positioning, go-to-market strategies, and adoption programs that produced measurable product activation and usage growth.
Ability to market to both deeply technical audiences, such as developers, data engineers, and platform teams, and business stakeholders.
Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
Exceptional storytelling, writing, and communication skills, including the ability to turn complex architectural concepts into clear, actionable value.
Experience collaborating closely with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes.
Analytical mindset and experience using data and customer feedback to prioritize initiatives and measure business impact.
Ability to navigate ambiguity, drive cross-functional alignment, and manage competing priorities in a fast-paced environment.

Nice To Haves

Experience with developer marketing, developer relations, or product-led growth motions.
Exposure to graph technologies, data platforms, semantic layers, or enterprise AI/agentic ecosystems.
Familiarity with the Atlassian product suite and ecosystem.
MBA or another relevant degree or certification.

Responsibilities

Define and execute the adoption strategy, including positioning, go-to-market motions, and cross-functional programs that drive onboarding, activation, and ongoing platform usage.
Translate complex platform, data, and AI concepts into clear value propositions for technical audiences and business decision-makers.
Partner with Growth and Lifecycle Marketing to create and scale full-funnel engagement and activation programs, including technical documentation, getting-started guides, customer stories, webinars, and in-product nudges.
Collaborate with Product and Engineering to identify and reduce onboarding friction.
Enable Sales, Solution Engineering, and Customer Success with tools, proof points, and collateral to drive field adoption.
Use product adoption signals, customer feedback, and engagement analytics to assess program impact and optimize adoption initiatives.
Represent and evangelize the platform narrative in external forums, customer briefings, webinars, and community channels.