Senior Product Marketing Manager

Mento•San Francisco, CA

2d•Remote

About The Position

Mento is seeking a Product Marketing Manager to lead the product narrative, launch strategy, and adoption efforts for their AI-powered coaching platform. This is a hands-on, high-impact role in an early-stage company where the individual will define how Mento communicates its offerings to both HR/L&D leaders (buyers) and coaches/members (users). The role involves close collaboration with Product, Sales, Customer Success, Coaching, Design, and Growth teams to bring new features to market, equip customer-facing teams, refine positioning based on customer insights, and articulate the value of AI-enhanced human coaching. The ideal candidate is a strategic storyteller, a strong operator, and a customer-focused product marketer adept at creating structure in ambiguous environments, writing clearly, and balancing strategy with execution.

Requirements

6-9 years of product marketing experience, ideally in B2B software, SaaS, HR tech, L&D, coaching, employee experience, or a related complex category.
Proven experience leading launches, building messaging from scratch, supporting sales-led go-to-market motions, and operating independently across strategy and execution.
Strong storytelling and clear writing skills with strong product intuition.
Ability to translate complex product capabilities, coaching methodology, buyer needs, and AI concepts into simple, credible, and compelling messaging.
Demonstrated track record of working cross-functionally and externally.
Customer-obsessed and data-informed approach, using qualitative and quantitative insights to inform decisions.
Highly cross-functional, enjoying collaboration across leadership levels and driving alignment without perfect processes.
Comfortable staying close to details in a fast-moving environment.
Thoughtful about AI, understanding its possibilities while recognizing the irreplaceable value of human judgment, trust, and connection.
Comfortable operating in an early-stage company environment, navigating ambiguity, managing up, asking for support, moving quickly, and building systems.
Excited to work closely with Co-CEO, excelling as both a strategist and an executor.

Nice To Haves

Experience in HR tech, L&D, coaching, people development, or employee experience.
Curiosity about what makes coaching transformational and the ability to translate that into resonant product narratives.

Responsibilities

Own Mento’s product narrative, defining positioning and messaging for the AI-powered coaching platform, connecting coaching philosophy, AI capabilities, customer outcomes, and market differentiation.
Shape Mento's external communication about AI with nuance, clarity, and conviction, ensuring customers understand the ambitious, credible, and clear value proposition.
Lead launch planning for new product capabilities from strategy to execution, including messaging, internal readiness, customer education, external communications, enablement, and post-launch engagement.
Translate Mento’s methodology, member experience, and customer outcomes into compelling product stories, use cases, proof points, and customer-facing materials.
Create essential materials for customer-facing teams, including decks, talk tracks, one-pagers, FAQs, objection handling, demo narratives, competitive positioning, and enablement resources.
Drive adoption and expansion by connecting product value to customer, coach, and member benefits through use-case guides, ROI narratives, lifecycle messaging, and customer proof points.
Synthesize customer feedback, field insights, usage data, win/loss analysis, and competitive intelligence to refine positioning, identify adoption barriers, influence product strategy, and sharpen go-to-market strategies.
Partner with the Growth team on content and campaigns, setting audience, narrative, and strategic direction, and providing core messaging and source material.
Build repeatable AI-first PMM systems, including operating rhythms, templates, and processes for effective launches, learning, and communication as the company scales.