Senior Product Marketing Manager, Freshservice

Freshworks•San Mateo, CA

2d•$192,000 - $235,000•Hybrid

About The Position

Freshworks is looking for a Senior Product Marketing Manager to own the go-to-market strategy and narrative for our core service management products (Freshservice and Freshservice for Business Teams). These are the largest, highest-visibility products in the Freshservice portfolio—the foundation of how we compete, win, and grow. This is a senior individual contributor role. You'll report to the Sr. Director of Product Marketing and work directly with Product, Sales, and Analyst Relations to drive pipeline, accelerate deals, and shape how the market understands what Freshservice does and why it matters. If you love building crisp positioning, writing stories that actually move buyers, and being the PMM that sales reps call when they need to win—this is the role.

Requirements

8+ years of experience in product marketing, focused on enterprise SaaS or enterprise software
Demonstrated ownership of product launches—end-to-end, not just one workstream
Exceptional written and verbal communication skills, with the ability to distill complex ITSM and AI capabilities into simple, value-driven messages
Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing
Ability to think strategically and execute tactically, managing multiple priorities simultaneously
Experience selling into core IT decision makers, preferably with products built for IT operations
AI-forward marketer—curious about and actively using the way AI can supercharge product marketing
Strong positioning instincts—you know the difference between a message and a claim, between differentiation and noise
Proven ability to build sales enablement materials that reps actually use, not slide decks that live in a shared folder
Track record of cross-functional influence across product, sales, and marketing without formal authority

Responsibilities

Own the go-to-market strategy for Freshservice's flagship ITSM and Enterprise Service Management (ESM) products.
Craft compelling messaging and positioning that helps customers understand why Freshservice wins.
Lead product launches from strategy through execution, partnering closely with Product, Sales, Marketing, Customer Success, and PR.
Enable sales to win, creating messaging, competitive insights, and content that accelerate deals.
Shape our market narrative, partnering with Analyst Relations on Gartner, Forrester, IDC, and other key industry engagements.
Turn customer and competitive insights into action, influencing product strategy, messaging, and roadmap decisions.
Measure launch and messaging performance, continuously refining how we position and bring products to market.
Champion AI-powered service management, helping customers understand how Freshservice is redefining modern IT and business service management.