Senior Product Marketing Manager

TAXWELL•Haverford, PA

About The Position

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry. Drake Software is a leading digital tax filing platform which offers customers professional digital and downloadable products that are easy-to-use, best-in-class technology, and provide unparalleled customer support. We are a trusted solution for all users including those with complex tax returns. We strive to attract and retain candidates who exemplify our values: performance, perseverance, progress and partnership. Drake Software is a member of the Taxwell family of products. We are an organization of forward thinkers looking to add industry experts to our growing team. This role will primarily support Drake Software as we provide the tools and support tax professionals need to build their businesses and attract new clients. We are an organization of problem solvers continually looking for solutions to support our customers. Our customers know they can rely on Drake Software for comprehensive product excellence and value. Position Overview This is an exciting time to join the Drake Software marketing team. With new products, enhanced integrations, and continuous feature innovation across the Drake Software portfolio, the Product Marketing Manager (PMM) will play a critical role in shaping how we position, communicate, and grow our expanding suite of products for the tax professional. The PMM combines strategic thinking with hands-on product expertise — understanding our solutions inside and out to craft compelling go-to-market strategies, build alignment across teams, and uncover opportunities for conversion, upsell, and customer engagement.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
7+ years of experience in B2B or SaaS product marketing, ideally in software, fintech, or professional services.
Proven success driving product launches and GTM strategies within a B2B Saas environment.
Strong communicator and storyteller with the ability to simplify complex ideas.
Skilled in analyzing data, market insights, and competitive trends to guide strategy.
Collaborative team player who thrives in a dynamic, fast-paced environment.

Nice To Haves

Knowledge of the tax or accounting software industry a plus.

Responsibilities

Develop and execute product marketing plans for Drake Software products.
Lead cross-functional meetings, drive alignment, and share strategic updates with stakeholders and leadership.
Become the in-house product expert within marketing, gaining hands-on knowledge of Drake’s solutions and translating complex features into clear, compelling value propositions for tax and accounting professionals.
Plan and execute product launches and marketing campaigns that drive awareness, adoption, and customer loyalty across the Drake portfolio.
Monitor competitors and industry trends to inform positioning, pricing, and differentiation. Maintain up-to-date insights, battlecards, and materials that help internal teams compete effectively.
Oversee the creation of high-quality marketing assets — including whitepapers, case studies, blog posts, and presentations — to support sales and marketing initiatives. Collaborate with the content team to ensure consistent, customer-focused messaging across all channels.
Partner with the Sales team to develop tools, training materials, and resources that help communicate product value and address customer needs. Track the effectiveness of sales enablement initiatives and adjust strategies to improve performance.
Identify and act on opportunities to improve conversion and upsell rates across digital channels, product experiences, and sales materials.
Work closely with Product, Sales, Customer Success, and Creative teams to ensure unified storytelling, aligned priorities, and impactful customer experiences.
Define key success metrics, analyze performance results, and use data-driven insights to refine future strategies and optimize marketing impact.