Senior Product Marketing Manager

Bitsight•Boston, MA

4d•$141,000 - $176,000

About The Position

Bitsight is seeking a senior, hands-on individual contributor to shape how the market understands and adopts its cyber risk intelligence solutions. The role leads go-to-market strategy for solutions that help organizations identify, prioritize, and mitigate exposure across internal and external assets, cloud environments, third parties, and the broader supply chain. The Senior Product Marketing Manager translates sophisticated security capabilities and threat intelligence into clear, differentiated stories for CISOs, security operations, exposure management, and third-party risk leaders. Working across Product, Sales, Marketing, and Customer Success, the role influences product strategy, leads launches, enables the field, and drives measurable adoption, pipeline, and growth.

Requirements

At least 7 years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role.
Meaningful experience in cybersecurity, preferably in exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
Ability to understand technical products and turn complexity into concise, compelling stories.
Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
Exceptional writing, presentation, and executive communication skills.
Strong cross-functional leadership and ability to influence without direct authority.
Strategic thinking and willingness to both create strategy and do hands-on work.
Curiosity about AI and its impact on security threats, security operations, and product marketing.

Responsibilities

Own positioning, messaging, and go-to-market strategy for assigned solutions.
Develop narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure.
Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
Create core assets, including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
Equip Sales and partners with the knowledge, tools, and proof points needed to win.
Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.
Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.
Measure impact through adoption, pipeline, competitive performance, and revenue contribution.