Senior Product Marketing Manager

Garmin International, Inc. • Olathe, KS

4d • Onsite

About The Position

Garmin is seeking a full-time Senior Product Marketing Manager at its U.S. headquarters in the Greater Kansas City area. The role is responsible for optimizing Garmin’s marketing strategies and increasing market share and competitiveness by evaluating consumer trends, developing marketing strategies, and monitoring customer satisfaction. The manager owns marketing plans and strategies for product development projects within a segment and for initiatives that may affect multiple segments, and defines positioning and messaging for pre-approved products.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Engineering, or a related field and at least 5 years of work experience in product or project management or marketing, or an equivalent combination of education and relevant experience.
• Demonstrated leadership experience and ability to drive complex projects.
• Ability to complete complex tasks without assistance and solve problems quickly and effectively, engaging appropriate team members as needed.
• Ability to manage multiple difficult projects and influence teams across multiple organizations.
• Ability to mentor less experienced Product Managers.
• Strong verbal and written communication skills and effective interpersonal skills.
• Detail-oriented, with the ability to prioritize, organize, and multitask in a flexible, fast-paced, challenging environment and meet deadlines.
• Highly motivated and self-directed.
• Demonstrated ability to manage successful projects to completion and extensive product knowledge expertise.
• Proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel.
• Excellent time-management and follow-up skills, with the ability to develop and support pragmatic solutions that meet market-launch requirements while maintaining quality standards.
• Ability to identify and resolve problems quickly with limited oversight.

Responsibilities

• Demonstrate proficient knowledge of Garmin products and the marketing process, along with understanding of the markets and products served.
• Communicate objectives, tactical plans, and strategies to leadership at all levels.
• Manage strategic and tactical plans across marketing areas, including advertising, social media, sponsorship, and public relations.
• Organize and maintain regular meetings with marketing leadership to discuss and review business strategies and opportunities.
• Own marketing plans and strategies for product development projects within a segment and projects that may affect multiple segments.
• Contribute new business ideas and potential products to segment stakeholders.
• Apply marketing strategy to new and existing products and cross-segment initiatives.
• Identify new ways to reach customers through advertising, social media, sponsorship, and events.
• Maintain knowledge of products across multiple segments and how to target customers through Garmin’s device ecosystem.
• Define product positioning and messaging for pre-approved products, communicating their value, benefits, and unique selling points.
• Manage cross-functional teams in marketing communications, marketing, IT, product support, and other leadership teams for new products and projects.
• Exemplify Garmin’s Mission, Vision, and Values in everyday duties.

Benefits

• Eligible for Garmin’s benefit program; details are available through Garmin Benefits. Specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior