Senior Product Marketing Manager

Omada Health

8h•Remote

About The Position

Omada Health is seeking an experienced product marketing leader to join their team. This individual will be responsible for defining target customers, differentiating and positioning Omada’s multi-condition platform, and communicating product value through various content. The role requires strong cross-functional collaboration with product, clinical, sales, and customer success teams to define value propositions, develop marketing strategies, create selling tools, and lead product launches. The position involves synthesizing customer feedback and market trends to inform go-to-market strategies and product roadmap priorities. The Senior Product Marketing Manager will act as a strategic partner, executing activation plans, guiding messaging and positioning, and measuring performance. They will serve as the voice of the market, ensuring content, campaigns, and product narratives resonate with customers, partners, and influencers to drive awareness, adoption, and growth within the B2B ecosystem.

Requirements

8+ years experience in product marketing or related marketing discipline.
Focus on B2B technology preferred, with healthcare industry experience a plus.
Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights.
Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment.
Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits.
Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management.
Understands line of business strategy and goals and drives marketing initiatives to meet those objectives.
Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership.
Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must.
Data and results-driven; expert in best practices for B2B proof points.
Adept at building strong professional relationships in a remote-first environment.

Nice To Haves

Digital health experience is desired, but not required.

Responsibilities

Define target customers, differentiate and position Omada’s multi-condition platform.
Clearly communicate products’ value to customers through a range of content.
Define the value proposition for target buyers.
Develop marketing strategies.
Create selling tools and external content.
Lead product launches.
Synthesize customer feedback and surface insights from market trends to inform go-to-market model and product roadmap priorities.
Craft and execute activation plans for key audiences.
Guide messaging and positioning across channels.
Measure performance to refine approach and impact.
Ensure content, campaigns, and product narratives resonate with customers, partners, and influencers.
Be the voice of the customer for product and commercial teams, using insights surfaced from live sales calls, market research, performance data, and clinical outcomes.
Help shape go-to-market strategy and product roadmaps based on market gaps, competitive intelligence, and customer and member needs.
Clearly understand and articulate our competitive position in each product vertical to empower sales effectiveness.
Define our position and messaging for a range of business buyer audiences.
Amplify impact by educating and inspiring peers and stakeholders to speak with one voice.
Bring Omada’s data, solutions, and core competencies to life with clear, compelling, and engaging assets for campaigns and selling conversations.
Stay on top of technology, health, and competitive trends; translate them into POVs that help product and sales teams stay ahead of the curve.