Senior Product Marketing Manager

ArcSite•Grand Rapids, MI

1d•Remote

About The Position

As Senior Product Marketing Manager, you’ll be a strategic leader across Product, Marketing, and Sales, helping ArcSite determine what markets to pursue, how to position our products, and how to bring them to market. You’ll own go-to-market strategy across ArcSite’s self-serve and sales-assisted motions, from defining audiences and positioning to developing pricing and packaging strategies and leading major product launches. You’ll bring a strong understanding of market research, customer needs, competitive dynamics, and product data to help inform not only how we market what we build, but what we should build and why. This is a high-ownership role for a strategic product marketer who is comfortable operating in ambiguity, developing frameworks for complex problems, and turning market and customer insights into clear business decisions. You’ll partner closely with Product leadership and serve as a key voice in decisions around positioning, product direction, pricing, packaging, and go-to-market strategy.

Requirements

6–8+ years of experience in B2B SaaS product marketing, with a track record of independently leading complex go-to-market initiatives.
Proven ability to develop strategic frameworks and approaches for ambiguous market, customer, and product questions.
Demonstrated experience owning or significantly influencing pricing and packaging strategy using customer research, competitive intelligence, product data, and business performance.
Strong experience conducting or directing market and customer research and translating findings into product, positioning, and GTM recommendations.
Experience partnering closely with Product leadership on product strategy, prioritization, market opportunities, and customer needs.
Experience across both self-serve/PLG and sales-assisted/SLG motions, with an understanding of how GTM strategy should differ across them.
Track record of leading product launches from strategy through execution and measuring their impact.
Excellent writing, storytelling, presentation, and cross-functional communication skills, with strong executive presence.
Strong analytical and commercial thinking, with the ability to use customer, market, product, and revenue data to inform decisions.

Nice To Haves

Experience in construction, home services, field service, or specialty-trade software is highly preferred.
Experience leading or mentoring junior product marketing or research resources.
Experience building competitive intelligence, win/loss analysis, or voice-of-customer programs.
Experience developing beta programs for new products or major product launches.
Experience owning commercial or revenue-related goals within a product marketing function.
Experience with vertical SaaS or taking a product into new industries or market segments.
Familiarity with HubSpot, product analytics platforms, competitive intelligence tools, and sales enablement platforms.

Responsibilities

Set positioning and messaging strategy: Establish differentiated positioning and messaging for ArcSite’s product portfolio across self-serve, sales-assisted, and enterprise audiences.
Own go-to-market strategy: Develop and lead GTM strategy for major product launches and new market opportunities, from planning through post-launch optimization.
Lead market and customer research: Develop research approaches to understand target audiences, market opportunities, customer needs, competitive dynamics, and willingness to pay, translating insights into actionable recommendations.
Shape product strategy: Partner closely with Product to evaluate market opportunities, customer problems, and competitive dynamics, helping answer “Should we build this, for whom, and why?”
Own pricing and packaging strategy: Develop and evolve pricing and packaging recommendations using customer research, market data, product usage, competitive intelligence, and business performance.
Define ICP and buyer strategy: Establish and refine ideal customer profiles, segmentation, personas, and buyer journeys across ArcSite’s core contractor verticals and customer segments.
Develop beta and launch programs: Define target audiences, feedback mechanisms, positioning, messaging, and success criteria for beta programs and major product rollouts.
Drive competitive and sales enablement: Lead competitive intelligence and create the messaging, battlecards, pitch decks, and other resources needed to differentiate ArcSite and equip customer-facing teams.
Measure and communicate GTM performance: Establish success metrics, analyze launch and commercial performance, and present key insights and recommendations to company leadership.
Build scalable PMM processes: Establish repeatable frameworks for research, launches, positioning, pricing, and GTM planning as the product marketing function grows.