Senior Product Marketing Manager

Cox Communications•Atlanta, GA

6d•Hybrid

About The Position

Cox Automotive, a leader in dealership software solutions, is seeking a Senior Product Marketing Manager to drive the success of our vAuto solutions. These products lead the industry in end-to-end inventory management in automotive retail—delivering AI-powered insights, seamless workflows, enhanced efficiency and precision for dealers and more transparency for consumers. As the Senior Product Marketing Manager for Utilization & Retention you will be both an advocate and key spokesperson for vAuto, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will be responsible for developing and executing comprehensive marketing initiatives that drive client engagement, maximize product utilization, and reduce churn across the brand. You will support cross-functional teams—including Performance Management, Business Operations, Marketing, Product, Events and external agency partners—by translating product capabilities into compelling value propositions to drive awareness and utilization among vAuto’s existing customer base of over 14,000 dealers equipping go-to-market teams with impactful tools to support retention efforts. The Senior Product Marketing Manager will mentor junior team members, champion best practices, and serve as a key advisor to the Marketing Director on retention and utilization strategies.

Requirements

Bachelor’s degree in related discipline and 8 years’ experience in marketing or product marketing. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 year of experience; or 12 years’ experience in a related field.
Proven experience managing, mentoring, and coaching team members
Excellent communication skills – both verbal and written
Strong presentation skills, with the ability to facilitate discussions in customer-facing environments
Exceptional follow-through, time management, and project management skills to deliver measurable results
Sales or sales support experience
Experience with B2B software, or other enterprise technology solutions
Analytics or analytical background, or related market research skills
Creative mindset with the ability to develop compelling messaging, campaigns, or solutions
Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing
Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences

Nice To Haves

Degree in Marketing, Communications, Business, or a related field
Automotive industry experience, preferred

Responsibilities

Build a deep understanding of our customers, market challenges, and the competition
Own the development and optimization of onboarding, contract-to-cash, and lifecycle marketing programs
Lead the strategy, planning, and execution of multi-channel client marketing campaigns focused on increasing product utilization and client retention
Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership
Collaborate with cross-functional teams and external agencies to deliver high-impact enablement materials, webinars, client events, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives
Lead a team of Marketing Manager - mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement
Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals
Partner with technology teams to leverage marketing automation, analytics, and in-app messaging platforms for targeted outreach
Present regular updates and strategic recommendations to the Marketing Director and senior leadership

Benefits

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).