Senior Product Marketing Manager - Carrier
About The Position
The Senior Product Marketing Manager will own go-to-market strategy and execution for DAT’s Carrier segment portfolio, driving growth, adoption, and retention. The role serves as the voice of the customer, building a deep understanding of market dynamics and advocating for carriers’ needs across the business. It leads through influence, aligning Marketing, Sales, Product, and Finance to deliver measurable outcomes. The position develops data-driven demand generation strategies, leads portfolio positioning and messaging, owns market research and competitive intelligence, and drives launch readiness. It also partners across teams to improve customer journeys, onboarding, retention, and sales enablement.
Requirements
- 7+ years of SaaS product marketing experience, primarily B2B, with strategy-through-execution ownership and measurable success.
- Track record of building effective sales enablement that highlights competitive advantages and accelerates wins.
- Strong analytical skills and ability to use insights to inform differentiated positioning, monetization approaches, and product forecasts.
- Exceptional interpersonal and written communication skills, with ability to align stakeholders across disciplines.
- Demonstrated attention to detail, structured problem solving, and customer-centric execution.
- Passion for high-quality outcomes and continuous improvement, with commitment to professional growth for self and teams.
- Bachelor’s degree or equivalent experience.
Nice To Haves
- B2C product marketing experience.
- Understanding of software development methodologies.
Responsibilities
- Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.
- Define goals and success metrics; plan and optimize campaigns based on analysis and insights.
- Lead product positioning and messaging, including naming and branding, to differentiate the portfolio and inspire action.
- Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated go-to-market plans that drive sustainable growth.
- Own market research and competitive intelligence; establish KPIs and reporting to inform strategy and prioritization.
- Drive end-to-end launch readiness with Product and Support, including testing, trials, and cross-functional enablement.
- Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.
- Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.
- Identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.
- Build sales enablement that highlights competitive advantages and accelerates wins.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life and AD&D insurance
- Parental leave
- Flexible time off
- 10 additional paid holidays per calendar year
- 401(k) matching, immediately vested
- Employee Stock Purchase Plan
- Short- and long-term disability sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Employee referral program
- Internal recognition program
- Wellness programs
- Free TriMet transit pass at the Beaverton office
- Competitive salary and benefits package
- Collaborative and supportive team culture
- Employee Resource Groups
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
