Senior Product Marketing Manager

Turquoise•San Diego, CA

3d•Remote

About The Position

This is a fully remote role within the United States. We are looking for a Senior Product Marketing Manager to join our team and our mission to simplify the healthcare transaction by making healthcare prices and processes transparent and easy to understand. As a Senior PMM, you will support the go-to-market strategy and execution for new and emerging products across launches, messaging, positioning, persona research, and sales enablement. You’ll also partner closely with the rest of marketing, product, sales, and customer success to drive growth and the distribution of those market messages in integrated campaigns, lifecycle marketing, events, content creation, and customer education. This is an opportunity to contribute meaningfully to a startup transforming healthcare. We’re looking for someone who’s ready to roll up their sleeves, is curious and thoughtful, and eager to lead product marketing for key verticals at a growth stage startup.

Requirements

5+ years of experience in product marketing, preferably in a B2B, product-led organization.
2+ years of experience leading product marketing for an entire vertical.
Experience in marketing to stakeholders across the healthcare industry, including health systems, payers, and providers.
Strong understanding of go-to-market strategy, product positioning, and messaging.
Experience developing and delivering training and enablement programs for channel partners and sales teams
Excellent written and verbal communication skills, including public speaking experience
Self-starter with a bias toward action who can manage multiple, competing priorities in a fast-paced environment.
Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions
Experience working in a fast-paced startup environment and comfort within a highly cross-functional role

Nice To Haves

Have previous experience working at a healthtech startup
Have worked across both traditional B2B marketing/sales and product-led growth

Responsibilities

Lead the development and execution of go-to-market strategies for product launches, updates, and experiments.
Strategically create product messaging and positioning by conducting research and collaborating with senior PMMs, product managers, and general managers.
Create, maintain and update core product marketing collateral, including sales enablement materials, presentations, and internal documentation.
Conduct persona and competitive research to support positioning and sales strategy.
Collaborate with Marketing and Content teams on cross-channel campaigns, educational materials, and lifecycle content.
Track performance of marketing initiatives and report back key learnings to product and marketing teams.
Partner with the Sales and Customer Success teams to understand user pain points and surface feedback into positioning and messaging improvements.
Coordinate logistics and prepare materials for product launches, webinars, and industry events.
Manage internal communication and documentation around product updates.
Pitch in wherever needed to support cross-functional projects and improve marketing effectiveness.

Benefits

Competitive pay with equity options
Stellar health care plan options (Medical, Dental & Vision), with FSA, DCFSA, & HSA options
Company-sponsored disability & life insurance
Unlimited PTO
401(k) + 4% Matching
Fully remote work + flexible working hours
$750 work-from-home setup budget
Paid biannual in-person company summits
Quarterly $150 co-hanging stipend to meet up with coworkers
Monthly $100 health and wellness benefit
Generous paid family leave
Annual $1,200 learning & development stipend