Senior Product Marketing Manager, US Public Sector

Qualys

2d•$145,000 - $170,000•Hybrid

About The Position

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Qualys is seeking an experienced product marketing manager to support our rapidly growing US Public Sector business for cyber risk management and compliance. In this role, you will be responsible for product marketing for the US Public Sector vertical for the entire Qualys portfolio, targeting the needs of the US Public Sector organizations, including the Federal agencies. You will work closely with product management stakeholders to provide input to the product roadmap based on customer needs. You will collaborate with the Public Sector sales team as well as the marketing teams to develop and execute go-to-market plans, and content in support of this. You will implement formal product launch plans and deliverables, research market trends, develop messaging per buyer personas, build supporting product demos, develop product collateral and sales tools, and present the products to prospects and customers.

Requirements

Based in the greater DC area and work out of our DC offices 3 days a week, working closely with the GTM teams supporting this vertical.
10+ years of experience in product management, marketing, or sales.
3+ years of experience in the cybersecurity industry.
3+ years of experience working with cyber security solutions in support of the Public Sector or Federal market.
Proven development of external-facing and enablement collateral.
Exhibitable sales or marketing experience.
Excellent communication and presentation skills.
Passionate about trying out new ideas to promote the product, testing hypotheses, and making data-driven decisions to course correct.
Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences within the federal space.
Self-starter with excellent project management skills who truly enjoys working in a fast-paced, innovative software company.
Excellent command of written and spoken English.

Responsibilities

Own the messaging and content deliverables in support of our public sector and Federal business.
Build the go-to-market strategy and execution plans in partnership with the sales and marketing teams responsible for this vertical.
Be the expert on our buyers and their critical buying criteria, to build product collateral that resonates with our target buyer personas.
Identify product roadmap needs, and coordinate with product management and engineering to get these built and delivered.
Gather market intelligence, connect technology trends to Qualys products, and develop positioning and messages for critical current and future use cases.
Create customer and sales collateral, as well as thought leadership content that includes presentations, white papers, webinars, emails, etc.