Senior Product Marketing Manager, Tablet

Amazon • Sunnyvale, CA

2d

About The Position

The world is being reshaped by artificial intelligence. Customer behaviors are
evolving rapidly as AI becomes embedded in everyday experiences—changing how
people work, learn, communicate, and interact with technology. Form factors are
evolving, and for Amazon Devices, this represents a transformational moment.
Amazon's journey in portable devices began with Kindle, which revolutionized
reading and created tremendous momentum that opened the door to expand into
tablets. We've built a successful tablets business serving millions of
customers. But the world has changed. Customer expectations are evolving, and
new technologies are creating possibilities we're only beginning to explore. Now
is the time to adapt—to be relentlessly customer-obsessed and build great
products that meet customers where they are in this new environment.
Amazon strives to be the world's most customer-centric company, where customers
can research and purchase anything they might want online or offline. The Amazon
Devices team designs and engineers high-profile consumer electronics, including
the best-selling Kindle, Tablets, Fire TV, and Echo—products used by millions of
customers worldwide.
We are at an inflection point. As customer expectations evolve and new
technologies emerge, we're reimagining what's possible for tablets. This is Day
1 for what tablets can become, and we're looking for a customer-centric product
marketing leader to help shape this future.
The Senior Product Marketing Manager will drive inbound product marketing
strategy for Amazon's tablet portfolio, partnering closely with Product
Management to shape product strategy, messaging, and positioning. This role will
be the critical bridge between customer insights and product development,
ensuring our products meet evolving customer needs during this pivotal
transformation. Based in our Sunnyvale or Seattle hub, you'll own the inbound
marketing function that informs product roadmaps and defines how we position our
tablets in the market.
We're seeking a strong product marketing leader with a proven track record of
driving product strategy through deep customer insights. You have successfully
partnered with Product Management teams to influence product roadmaps, defined
compelling product positioning and messaging, and translated customer needs into
actionable product requirements. You excel at synthesizing market intelligence,
competitive analysis, and voice-of-customer research to inform strategic
decisions.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Be the voice of the customer to our Product Management by leading voice-of-customer research programs and translate customer insights into product requirements and feature prioritization
• Own inbound product marketing strategy for the tablet portfolio, closely partnering with Product Management to influence product roadmaps through market intelligence and customer insights
• Define product positioning and messaging frameworks that differentiate our tablets and resonate with target customer segments
• Conduct competitive analysis and market segmentation to identify opportunities and inform product strategy
• Partner with Product Management on product definition, working backwards from customer needs to shape product experiences
• Develop business cases and market opportunity assessments to support investment decisions and product planning
• Collaborate with cross-functional teams including Design, Engineering, Customer Research, Marketing and Sales to ensure customer-centric product development
• Support go-to-market planning by providing strategic product insights and positioning guidance to outbound marketing teams

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed