Senior Product Marketing Manager, Solutions
About The Position
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Verkada has significant market momentum with over 30,000 customers, a $5.8B valuation, and over $1 billion in annualized bookings. This role will own the positioning and messaging for 5-7 industries and will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This is a highly cross-functional role working closely with Product, Sales, and Marketing. The individual will be integral in developing collateral to support go-to-market motions and creating new ways for teams to reach and communicate with customers.
Requirements
- 5+ years of product marketing experience in B2B SaaS or IoT
- Bachelor’s required
- Ideal candidates have experience developing positioning and messaging across a portfolio of products
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
- Willingness to travel domestically for events and conferences
- Must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Nice To Haves
- MBA preferred or graduating from an accredited MBA program in 2027
Responsibilities
- Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
- Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact.
- Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
- Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.
Benefits
- Comprehensive wellness perks, benefits, and resources
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs
- Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions
- Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
