Product Marketing Manager, Solutions
About The Position
Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Verkada has significant market momentum with over 30,000 customers, a $5.8B valuation, and over $1 billion in annualized bookings. This role focuses on owning the positioning and messaging for 5-7 industries and setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. The position is highly cross-functional, requiring close collaboration with Product, Sales, and Marketing teams. The Product Marketing Manager will be instrumental in developing collateral to support go-to-market motions and creating new communication strategies for existing and prospective customers. This role is based on-site at HQ in San Mateo, CA.
Requirements
- 3+ years of product marketing or related working experience in B2B SaaS or IoT
- Bachelor’s degree required
- Ideal candidates have experience developing positioning and messaging across a portfolio of products
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
- Willingness to travel domestically for events and conferences
- Must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Nice To Haves
- MBA preferred or graduating from an accredited MBA program in 2027
Responsibilities
- Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
- Bring new products and features to market through an industry lens by taking the lead on content creation, planning, and managing deliverables and timelines to maximize impact.
- Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc.).
- Partner with Channel and Sales Enablement teams to effectively position products, leveraging internal tools and developing assets that improve win rates.
- Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.
Benefits
- Comprehensive wellness perks, benefits, and resources
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Premiums are 100% covered for the employee under at least one plan
- 80% coverage for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
- Health Saving Account (HSA) with annual employer contributions
- Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
