Senior Product Marketing Manager, Platform Marketing

Direct Travel•Remote,

1d•Remote

About The Position

Direct Travel is seeking an innovative, organized, and results-oriented Product Marketing Manager, Platform Marketing to lead product launch communications and sales enablement across its travel technology ecosystem. The PMM will be responsible for managing monthly product release communications for the Avenir platform, supporting launch activities and messaging for key technology partners like Spotnana, Juno, and Otto, and facilitating the introduction of new ecosystem partnerships. This role will also provide crucial market, competitor, and customer insights to guide product positioning, launch strategies, and sales readiness. The ideal candidate is a collaborative marketer who excels in a fast-paced environment, working effectively with Product, Sales, Account Management, Customer Success, Partnerships, and Marketing teams to drive awareness, adoption, and customer value. This position offers a significant opportunity to shape the communication of Direct Travel's evolving technology platform, equip customer-facing teams with essential tools, and keep the organization informed about market trends, competitive landscapes, and customer needs.

Requirements

5-10 years of experience in product marketing, product management, marketing, or a related B2B technology role.
Bachelor's degree in Marketing, Communications, Business, or a related discipline.
Experience owning or supporting product launches, release communications, and go-to-market initiatives.
Experience creating and delivering sales enablement content, training, and internal communications.
Strong presentation and facilitation skills, with confidence leading enablement sessions for sales and customer-facing teams.
Exceptional project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
Excellent written and verbal communication skills with the ability to simplify complex concepts for a variety of audiences.
Strong analytical and problem-solving skills with the ability to translate insights into actionable recommendations.
Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
Collaborative team player who works effectively across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing.
Self-starter with a passion for technology, innovation, and customer experience.

Nice To Haves

Experience in SaaS, travel technology, fintech, platform-based solutions, or related technology industries.
Experience supporting product release programs, feature launches, or technology partnership announcements.
Familiarity with partner marketing, platform marketing, and ecosystem marketing concepts.
Knowledge of competitive intelligence tools, CRM platforms, sales enablement tools, and marketing analytics platforms.
Experience supporting customer-facing technology solutions and digital platforms.
Understanding of the corporate travel, expense management, or travel technology landscape.

Responsibilities

Own and manage the monthly product release communications process for the Avenir platform, ensuring new features, enhancements, and product updates are effectively communicated to internal and external audiences.
Develop and execute launch plans and communication strategies for new product features, integrations, partner solutions, and ecosystem partnership announcements.
Coordinate launch readiness activities across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing teams.
Support launch communications and positioning for Direct Travel's technology ecosystem, including partners such as Spotnana, Juno, Otto, and future partners.
Develop messaging and launch assets that clearly communicate customer value and business impact.
Track launch performance, engagement, and adoption metrics and recommend improvements to future launch and communication efforts.
Own the monthly product release enablement program, including planning, content development, and delivery of release communications for Sales and Account Management teams.
Lead recurring release readiness and enablement sessions to educate customer-facing teams on new product features, enhancements, integrations, and partner capabilities.
Develop and deliver enablement sessions supporting the introduction of new ecosystem partners and technology integrations.
Create and maintain sales enablement materials including presentations, release summaries, battlecards, FAQs, one-pagers, customer-facing collateral, and training resources.
Translate technical product capabilities and partner offerings into clear business benefits, use cases, and value propositions.
Partner closely with sales leadership to identify enablement needs and ensure teams are equipped to confidently position Direct Travel's technology solutions.
Conduct market, competitor, and customer research to identify emerging trends, opportunities, and customer needs.
Monitor developments across the business travel, travel technology, and corporate travel management landscape.
Maintain competitive intelligence resources and provide actionable insights to Product, Sales, and Marketing teams.
Gather customer feedback and market insights to help inform product and partner-related initiatives.
Support reporting and analysis tied to product launches, partner solutions, and market opportunities.